MAM
iCubesWire appoints Devinder Sharma
MUMBAI: iCubesWire, a leading digital marketing solution and concept provider, recently appointed Devinder Sharma as its chief growth officer. He will be responsible for growth across the company’s offices including Gurgaon and Mumbai.
Sharma earlier worked at Opera Mediaworks as an ad sales director where he was managing the mobile brand sales and revenue in south Asia market. In 2013, he has worked at Vdopia Inc. as the country head, Indonesia, where he was managing the key responsibilities of digital sales. He has also worked with leading companies such as Sify, Buzzintown and Business Standard in the past, where he was responsible for the Ad Sales and Strategy.
In this role, Sharma will lead new business efforts, cross-network collaboration and company marketing while reporting to CEO, Sahil Chopra. He will work closely with iCubesWire’s existing executive team comprising of Sahil Chopra, Aditya Singh, Sanjeeda Khan and Gauri Awasthi to optimize their product development, business plans and create new revenue streams.
iCubesWire CEO Sahil Chopra says “Devinder brings to iCubesWire his vast experience in data & technology, digital marketing and strength in negotiations and relationship building, digital sales and mobile advertising. His reputation in the industry as a savvy and collaborative business leader will be a proven asset to iCubesWire. I am confident that adding Devinder to our team will prove to be strategic in taking iCubesWire onto its next phase of growth and innovation.”
With more than 14 years’ experience in digital marketing across South East Asia in both management and business development positions, Sharma is well placed to drive iCubesWire’s growth in the region.
Sharma said, “I’m looking forward to build relationships with the type of dynamic clients iCubesWire thrives on. My focus will be to channel the work flow, performance and business while gaining high growth momentum in the market.”
MAM
Sunrise Spices hosts four day Bihu cultural showcase in Assam
56 groups perform across five tribal dance forms at April 14 to 17 event.
MUMBAI: Spice met spirit and the rhythm did the talking. Sunrise Spices brought more than flavour to the table this Rongali Bihu, wrapping culture, community and choreography into a four-day celebration that turned Assam’s festive mood into a living stage. Titled ‘Kristir Milan Setu – Bridge of Cultural Unity’, the event ran from April 14 to April 17, transforming the Bihu week into a showcase of the state’s diverse tribal heritage. Rather than a static celebration, the initiative leaned into performance spotlighting traditional dance forms and turning them into a participative, competitive experience.
Across the four days, 56 group performers from different communities took centre stage, representing five distinct dance traditions Assamese, Bodo, Karbi, Rabha and Mising. Each day unfolded like a cultural chapter, highlighting a different facet of Assam’s identity through rhythm, movement and storytelling.
The event culminated in a felicitation ceremony attended by Ravi Sarma, where winners were recognised across categories based on authenticity, coordination, expression and stage presence, an attempt to balance celebration with craft.
The finale dialled up the energy further with a Barabarani performance by the Tezpuriya Thespian Dance Group, closing the event on a high note that blended spectacle with tradition.
For Sunrise Spices, the play goes beyond cultural patronage. The brand, part of ITC Limited, has long positioned itself around regional authenticity whether through recipes or roots. With this initiative, it extends that narrative from the kitchen to the cultural arena, aligning food heritage with living traditions.
In a landscape where brand activations often chase visibility, this one leaned into identity using dance not just as performance, but as a reminder that culture, much like spice, is best experienced when it’s shared.
