iWorld
ALTBalaji now available on Amazon’s Fire TV stick globally
MUMBAI: ALTBalaji, the exclusive and original content subscription service, is now available on Fire TV Stick, Amazon’s internet streaming device with voice remote recently launched in India. ALTBalaji will be providing a special introductory offer on their yearly subscription packs to Fire TV users worldwide and will be jointly marketing the service to its audience.
ALTBalaji launched on 16 April 2017 with five original shows and is adding new shows every month for its viewers to binge watch. The content is created by some of the best talent of the Indian entertainment industry, including critically acclaimed directors and actors. The long illustrious list of artistes comprises of Nagesh Kukunoor, Juhi Chawla, Nimrat Kaur, Rajkumar Rao, Hansal Mehta, Sakshi Tanwar, Ram Kapoor, Atul Kulkarni, Sameer Soni, Yudhishtar Urs, Dipannita Sharma Atwal, and more.
The Fire TV Stick with voice remote is a plug-and-play device that connects to the television’s HDMI port and allows users to access digital video content from a host of providers. ALTBalaji is one of the featured apps on the streaming device, allowing users to access 250 hours of original and exclusive content consisting of shows from all genres in addition to original kids content.
Speaking on the partnership, ALT Digital Media Entertainment CEO Nachiket Pantvaidya said, “ALTBalaji app on Fire TV Stick with voice remote allows Fire TV stick users worldwide to enjoy our original shows and provides the existing consumers the ability to stream the shows on TV screens using the Fire TV Stick with voice remote. This helps expand the reach of our content to smart TVs, which already sees significant traction. This is in line with our philosophy of providing our subscribers maximum options to catch our shows on the screens of their preference.”
ALTBalaji launched with shows like DevDD, Karrle Tu Bhi Mohabbat, Boygiri, Bewafaa Sii Wafaa, Romil & Jugal, and have added The Test Case starring Nimrat Kaur, and Maya Thirrai – the first Tamil original web series to the portfolio. ALTBalaji already has over 3 million downloads across iOS and Android users and was recently the No.3 top grossing app in iTunes in India in the Entertainment section.
iWorld
Prime Video bets big on India with global originals, films and franchise expansion
Execs highlight scale, travelability and new IP bets as India anchors global strategy
MUMBAI: At Prime Video Presents 2026, the message was clear and confident. India is not just part of the plan, it is central to it.
In a lively fireside chat hosted by filmmaker Karan Johar, Kelly Day, vice president of prime video and amazon mgm studios international, Nicole Clemens, vice president of international originals, and Gaurav Gandhi, vice president for Apac and Anz, laid out an ambitious roadmap. Think bigger stories, wider reach and a sharper focus on building franchises that travel.
Kelly Day, a regular visitor to India, set the tone early. Calling the country “one of the most important markets globally”, she pointed to the sheer scale and diversity of audiences as a driving force behind Prime Video’s growth. Indian Originals, she said, are not just local hits but global engines powering subscriptions and engagement.
That global appeal is already visible. According to Clemens, around 25 percent of viewership for Indian content now comes from outside the country. Shows rooted deeply in local culture are finding fans worldwide, proving that specificity, when paired with universal themes, travels well. From gritty dramas to sharp thrillers, Indian storytelling is increasingly crossing borders with ease.
Clemens, who joined recently to lead international originals, was particularly upbeat about India’s creative range. She highlighted a growing slate of over 100 shows in development and production, with more than 60 percent returning for multiple seasons. For her, the formula is simple. Authentic stories, told well, resonate everywhere.
Adding to the buzz, she teased new and returning titles, alongside a fresh superhero universe, the Kalyug Warriors. It signals a push into new genres while doubling down on familiar fan favourites.
If content is king, distribution is the clever courtier. Day outlined Prime Video’s layered business model in India, which blends subscription, rentals, add on channels and ad supported viewing through Amazon MX Player. The idea is straightforward. Give viewers choice, whether they want premium, free or pay per view.
India, she noted, has also become a testing ground for innovation. Tiered pricing, mobile only plans and language diversity have all been sharpened here before being exported to other markets. In many ways, the India playbook is now influencing global strategy.
For Gaurav Gandhi, the next chapter is about scale with intent. He outlined four priorities. Making Prime Video more accessible, pushing Indian content globally, building stronger franchises and supercharging the films business.
On films, the platform is moving beyond licensing into co productions and now theatrical releases in partnership with amazon mgm studios. These films will eventually stream on Prime Video, creating a full circle from cinema halls to living rooms across 240 countries.
Franchise building remains another key pillar. With hits like The Family Man, Mirzapur and Panchayat already enjoying multi season success, the focus is now on creating the next wave of enduring IP. Newer titles are already lining up for second seasons, signalling a steady pipeline.
What stood out through the conversation was a shared belief. Streaming in India is still in its early innings, and the runway is long. With a mix of local flavour and global ambition, Prime Video is betting that stories from India will not just stay at home, but travel far and wide.
Or as the executives seemed to suggest, the world is watching and India has plenty more to show.
