iWorld
TVF elevates Gusain as CEO as Kumar steps down
MUMBAI: TVF, a VoD platform which had last year received Rs 660 million investment from Tiger Global Management Llc, has elevated Dhawal Gusain as the CEO. Gusain has taken over the new role from Arunabh Kumar who has decided to step down.
Gusain has been with TVF since 2015 as the COO of the firm. With over a decade of industry experience, Gusain has been in leadership and management roles across various sectors and geographies.
In the past, he has worked with Hindustan Unilever Limited, PwC’s strategy & (formerly Booz & Company) and DropThought (VC-backed Silicon Valley start-up) at various locations in India and the United States.
Gusain has an MBA from Stanford Graduate School of Business and a B-Tech from IIT Kharagpur.
iWorld
Bullet microdrama app crosses 10 million downloads on Play Store
Top shows clock millions of views as platform expands across 7 languages
MUMBAI: Short, sharp and shooting ahead, Bullet microdrama app is proving that in the age of shrinking attention spans, brevity isn’t just the soul of wit, it’s the engine of growth. The platform has crossed 10 million downloads on the Google Play Store, marking a significant milestone as microdramas carve out a firm space in India’s fast-evolving digital entertainment ecosystem. The surge reflects a growing appetite for snackable, high-impact storytelling, with Bullet leaning heavily into quick, engaging narratives that resonate across diverse audiences.
The traction is visible not just in downloads but in content performance. Among its top titles, Rickshaw Romeo leads the pack with 9.1 million views, followed by Auto Raja at 3.4 million, Laxmi Raj at 2.6 million, Lady Boss, With Love at 2.2 million, and Dear Didimoni at 1.9 million. The numbers point to a platform steadily building repeat engagement rather than one-hit virality.
Beyond the app, Bullet’s digital footprint is also expanding. The platform has crossed 100,000 followers on Instagram, signalling a growing community that extends beyond passive viewing into active content discovery and sharing.
A key differentiator lies in its linguistic spread. With content available across 7 Indian languages, Bullet is positioning itself as one of the more inclusive players in the microdrama space, tapping into regional storytelling to drive scale and relevance simultaneously.
The milestone comes at a time when short-format storytelling is gaining serious momentum, with platforms experimenting to balance volume, novelty and retention. Bullet’s early traction suggests that audiences are not just scrolling, they’re sticking around, one bite-sized episode at a time.
