Brands
Diana Hayden to be face of Estilo Patio
MUMBAI: Estilo Patio, in association with Mini Homes, has signed former Miss World Diana Hayden as the brand ambassador and face of their high-end luxury brand. Hayden will be the face of Estilo Patio, a flagship project by Estilo Moderno Realty.
Estilo Patio is an elegant collection of luxurious European styled individual and row villas tucked in the folds of the lush green environment of Sancoale Village of Goa. The carpet sizes along with the rich majestic looks and the amenities provided are the USP’s of this project. The marketing partner of this project is Mini Homes, a real estate investment advisory firm and an exclusive real estate project marketing company.
Hayden said, “I have always dreamt of owning an ideal vacation home in the beach haven of India, i.e. Goa. The European inspiration in this project will definitely uplift the status of the state.”
Estilo Moderno Realty MD Sagar Salgaocar expressed, “At Estilo, we believe in creating something unique by focusing on the Minutiae – the tiny details that make every creation spectacular. Just as the saying goes – “Write the book you want to read” we believe in ‘Creating Dream Homes that we would want to live in.”
“Having Diana Hayden on board is an appropriate amalgamation of her beauty and individuality with how unique the project ‘Estilo Patio’ is,” added ‘Mini Homes’ director Mansi Arora Bagla.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
