MAM
Isobar brings integrated video chatbot tech for Dzire
MUMBAI: Isobar, the digital agency from Dentsu Aegis Network, and Maruti Suzuki have rolled out India’s first Integrated Chatbot. Together, they have launched an innovative video banner with an in–built chatbot on select platforms. This interactive property will allow us to entertain users’ first level queries, thereby educating them about ‘A whole new world of Dzire’ and redirecting them to the main website and enabling a two-way communication with the relevant audience.
Isobar, the agency that handles the digital mandate for Maruti Suzuki India, created this innovation as part of the launch campaign of brand Dzire. The all-new Maruti Suzuki Dzire, with its smooth sedan styling, rich interiors and seamless enhancements, had to be introduced to the market in exciting new formats. Being an existing segment leader, Maruti Suzuki decided to be bold and bring forward the renewed brand message and capture existing and new audiences’ interest.
Commenting on this first of its kind innovation, Sanjeev Handa, VP Marketing said, “The video chat bot used for the All New Dzire is a very exciting innovation for us at Maruti Suzuki. It not only enables two-way communication with our audience, but allows us to immediately address their first level queries, real time and in a very engaging manner. We look forward to sustained quality engagement with consumers in future.”
Gopa Kumar, VP Isobar India, added, “We’re thrilled to be working with Maruti Suzuki and pioneer into the next level of conversational and engaging ad. This being an industry first, provides superior user experience on video and adding this extra level of personalisation with the Chatbot makes them even more powerful. This is also an example of what can be created when a great brand and truly cutting-edge technology team up. We expect this to be the first of many such campaigns as other brands discover the opportunities of Chabot integrations with their video ads.”
Brands
Hyundai India posts record April sales with 17-per cent growth
Domestic sales hit 51,902 units, exports stand at 13,708 units
MUMBAI: Hyundai is clearly shifting gears and April has put the pedal firmly to the metal. Hyundai Motor India Limited (HMIL) has reported its highest-ever domestic sales for the month of April, clocking 51,902 units in April 2026, marking a 17 per cent year-on-year growth. The milestone sets a strong tone for the new financial year, signalling sustained demand momentum across its portfolio. Alongside domestic performance, the company recorded export volumes of 13,708 units for the month, underlining its continued strength in overseas markets.
The growth has been driven by a mix of refreshed models and special editions across segments. Recent launches and updates including the Exter, Verna, Ioniq 5, Creta Summer Edition, Grand i10 NIOS Vibe Edition and Venue Knight Edition have helped keep the line-up competitive in an increasingly crowded market.
A standout performer was the Venue, which recorded its highest-ever monthly domestic sales of 12,420 units. The model’s 5-Star Bharat NCAP safety rating, including for the VENUE N Line, appears to have bolstered consumer confidence, reflecting a broader industry shift where safety credentials are becoming a key purchase driver.
Tarun Garg, Managing Director and CEO, HMIL, said the company has carried forward recent momentum into the new financial year, with product interventions and safety-focused positioning playing a central role in driving growth.
The numbers suggest Hyundai’s strategy is ticking multiple boxes fresh product cycles, safety-led messaging and steady export performance. If April is any indication, the company isn’t just starting the year strong, it’s aiming to keep the engine running at full throttle.
