MAM
Rickshaw’s design unit nets Future Consumer, Cambay Tiger & BarBar
MUMBAI: Mumbai-based creative and communication agency Rickshaw has announced the launch of its design unit so as to cater to client needs and communication requirements.
This next-generation design cell will accelerate Rickshaw’s ability to deliver transformational design capabilities to its clients.
Rickshaw founder Suhas Parab says “A good design answers a question, raises questions, simplifies life, goes behind the simple, prods us to dig deeper. Also, a good design is accessible; it illuminates the brand and taps into the zeitgeist. A good design also tickles the five senses and trickles into the subconscious. It is not easy, but if done well, looks easy. These beliefs drive the Rickshaw Design Cell.”
In keeping with Rickshaw’s ethos, the unit has already bagged five clients including Future Consumer, Cambay Tiger and Belona Hospitality’s BarBar, contributing to the chunk of the business.
The design unit will function as solutions provider to complex communication challenges that require delving beyond conventional media. As a part of its offering, the unit will undertake a wide array of services pertaining to spaces, identity, logo, packaging and visual merchandising. It will focus on client’s business objectives and operate in an absolute goal oriented approach.
Rickshaw partner Mahua Hazarika stated, “I read a long time ago that people ignore design that ignores them. India has had a powerful design culture. Unfortunately, design thinking is not part and parcel of our current collective conscious. Having spent time on both sides of the table, I believe design thinking needs to be cultivated right from product formulation to delivery; it should not be confined to packaging or a VM alone.”
Brands
Dabur buys minority stake in Ras Beauty for Rs 60 crore
Dabur Ventures deal backs fast-growing luxury skincare brand
MUMBAI: Dabur India Limited has dipped into the world of luxury skincare, signing a definitive agreement to acquire a minority stake in Ras Beauty Private Limited for Rs 60 crore. The investment marks the first bet from Dabur Ventures, the FMCG major’s Rs 500 crore platform set up in October 2025 to back high-potential, new-age direct-to-consumer brands.
Founded in Raipur by Shubhika Jain, her sister Suramya Jain and their mother Sangeeta Jain, Ras Beauty has grown from a family-led passion project into a fast-scaling “Farm-to-Face” skincare label. Its range of face elixirs, serums and moisturisers blends essential oils with nature-derived actives, striking a balance between botanical purity and laboratory precision.
The numbers tell their own story. Ras has clocked a three-year Cagr of around 75 per cent and an annual run rate of approximately Rs 100 crore, all while maintaining strong gross margins. That growth has been fuelled by a digital-first approach, in-house R&D and manufacturing, and a sharp focus on clean, sustainable sourcing.
Dabur India executive director and group head corporate strategy Abhinav Dhall, said the company was drawn to Ras’s distinct positioning at the intersection of nature, science and luxury. He added that the premium beauty segment is poised for robust expansion over the coming decade, and that Ras is well placed to capture that opportunity.
For Ras, the partnership is as much about scale as it is about shared philosophy. Co-founder and CEO Shubhika Jain said Dabur’s 141-year legacy of building trusted, purpose-led brands makes it a natural ally. The capital infusion, she noted, will help accelerate the brand’s omnichannel footprint, deepen research capabilities and invest in team and brand building, with an eye on establishing Ras as a leading Indian luxury skincare name both domestically and overseas.
With this move, Dabur is not just investing in a skincare label. It is placing an early wager on India’s growing appetite for premium, conscious beauty, and signalling that heritage FMCG players are ready to play in the new-age D2C arena.
