iWorld
Google parent Alphabet’s profit hit by EU fine
MUMBAI: Google’s parent Alphabet has reported a quarterly profit of USD 3.5 billion, with a massive fine by the European Commission biting into earnings.
The technology giant on Monday reported that revenue grew to $ 26 billion in the recently ended quarter, and that profit would have tallied nearly $ 6.3 billion if it weren’t for a $ 2.74 billion anti-trust fine levied on search engine Google by the European Commission, according to an AFP report San Francisco.
Revenue was up 21 percent from the same quarter last year, according to earnings figures. “We’re delivering strong growth with great underlying momentum, while continuing to make focused investments in new revenue streams,” the AFP report quoted Alphabet chief financial officer Ruth Porat as saying.
Alphabet shares slid about 2.9 percent to 969.03 in after-market trades that followed release of the earnings figures.
Investors have been concerned about what the regulatory trouble in Europe means for Alphabet, which gets most of its money from Google advertising while investing in “other bets” such as self-driving cars. Alphabet took in $ 248 million in revenue and posted a narrower loss of $772 million in its “other bets” category in the recently ended quarter.
Meanwhile, Google and the EU are gearing up for a battle that could last years, with the Silicon Valley behemoth facing a relentless challenge to its ambition to expand beyond search results.
Brussels has already spent seven years targeting Google, fueled by a deep apprehension of the company’s dominance of Internet search across Europe, where it commands about 90 percent of the market.
In a verdict that could redraw the online map worldwide, the EU’s top antitrust sheriff Margrethe Vestager in June imposed a record fine on Google for illegally favoring its shopping service in search results, according to the AFP report.
The EU accuses Google of giving its multitude of services too much priority in search results to the detriment of other price comparison services. The decision — if it survives an expected appeal process – could prove to be momentous for Google, as well as for competition law in general.
The EU is also examining Google’s AdSense advertising service and its Android mobile phone software.
eNews
Barc India, Nielsen launch Barc | Nielsen One Ads, a unified cross-media ad measurement tool
JioHotstar to deploy cross-screen measurement during T20 World Cup 2026
MUMBAI: Broadcast Audience Research Council India and Nielsen have joined forces to launch Barc | Nielsen One Ads, a cross-media measurement system designed to give advertisers a unified view of advertising performance across television and digital platforms.
The new framework combines Barc India’s linear television viewership data with digital audience measurement from Nielsen One Ads. The result is a single dataset that measures advertising reach and frequency across four screens: linear tv, connected tv, mobile and computer, while removing duplicated audiences across devices.
The move comes as India’s media landscape grows increasingly fragmented, with advertisers struggling to reconcile data from multiple platforms. The joint system aims to provide a single, deduplicated picture of campaign performance and audience reach.
“This marks a defining moment for cross-media ad measurement in India,” said Barc India chief executive Nakul Chopra. “Barc | Nielsen One Ads brings together television and digital screens in a unified system, enabling advertisers to understand their true reach and incremental impact across the entire media ecosystem.”
Nielsen chief product officer Akhil Parekh, said the collaboration addresses a long-standing challenge for advertisers. “Brands have had to stitch together fragmented data to understand how campaigns perform. A single, deduplicated view across screens is something the industry has needed for years.”
The first deployment will take place on JioHotstar, which will use the system to measure advertising during the ICC Men’s T20 World Cup 2026 hosted by India and Sri Lanka. Barc India said the framework could expand to include more broadcasters and platforms if industry demand grows.
Among the system’s key features are unified four-screen reporting, advanced reach deduplication to eliminate duplicate viewers across devices, and detailed metrics including average frequency, gross rating points and demographic performance.
