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Start Design Group signs on The PR Stop.
Mumbai: London-based branding and design consultancy, Start Design Group, has appointed The PR Stop. as its PR agency in India. Cognizant of the value and impact that stakeholder engagement and reputation management hold, Start Design Group has appointed The PR Stop. to build upon and create recognition for Start Design Group’s brand purpose and identity in India. With innovative thinking and insight-led engagement, The PR Stop. will enhance Start Design Group’s market presence in India through strategic media relations, focused messaging, and thought leadership.
Speaking on the appointment, The PR Stop. founder Rohini Saldanha said, “I am happy to be partnering with a global agency like Start Design Group and appreciate the trust they have reposed in me to help drive growth. My focus will be to build on Start Design Group’s globally strong and differentiated positioning and create brand salience and affinity for it in India and South Asia. I will leverage my expertise to formulate and execute communication strategies that perfectly align with Start Design Group’s vision of driving innovation at the intersection of design and brand solutions.”
Specialising in content development, media relations, crisis management, brand positioning, and strategic counsel, The PR Stop. is a one-stop brand communications company that recognises the transformative power of strategic communication in shaping brand perception and driving organisational success. The company’s current portfolio includes clients from various sectors including creative, branding, recruitment, and DE&I.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
