Ad Campaigns
Switch to NPO – A tectonic shift in the snacking industry
Mumbai: Consumers are becoming increasingly conscious of healthier snacking options, as evidenced by the recent conversations and growing awareness about Non-Palm Oil (NPO) products. This is significantly influencing consumer behaviour and shaping new market trends.
Too Yumm!, the flagship brand of Guiltfree Industries Ltd. owned by the RP-Sanjiv Goenka group, is a brand that has been offering innovative, disruptive, and healthier products since its inception. From introducing Multigrain Chips in unique flavours to being the first brand to bring in the technology of baked snaking products, the brand has been offering consumers better, healthier snacking options.
Furthermore, their entire range of snacks has been with No Palm Oil since the beginning. This innovation has set new industry benchmarks in the snacking industry, inspiring others to follow suit in introducing No Palm Oil snacks. marking a notable shift in the cultural shift in the snacking industry.
To mark its pioneering position, Too Yumm! has launched a new campaign titled ” Switch to NPO (No Palm Oil), reiterating its position as a brand that has been the trendsetter with No Palm Oil in its snacks range. Through this integrated campaign, the brand aims to connect with consumers in driving the conversation on No Palm Oil snacks as healthier snacking options without compromising on taste.
“At Too Yumm!, we have been at the forefront of driving positive change in the snacking industry from day one,” said Guiltfree Industries Ltd vice president of marketing Yogesh Tewari. “Our commitment to offering palm oil-free snacks, including our popular chips range has been unwavering. With the ‘No Palm Oil’ campaign, we aim to reinforce our position as the ‘OG of No Palm Oil Snacks’ and raise awareness about the importance of mindful snacking choices.”
The campaign involves a multi-pronged approach, creatively utilizing digital platforms to emphasize the core messaging of No Palm Oil, including influencer marketing, social media campaigns through quirky posts, memes and on-ground activation across the country.
Too Yumm!’s pioneering stance on avoiding palm oil has garnered widespread acclaim, positioning the brand as the innovator and inspiring industry peers and consumers alike to reevaluate their snack preferences.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
