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Priti Murthy joins OMD India as CEO
MUMBAI: Omnicom Media Group-owned agency, OMD India has bolstered its leadership strength with the appointment of Priti Murthy as of CEO.
In her new role, Murthy will lead OMD across all business functions, with a focus on building and leading future-ready teams, managing client relationships, and securing new business and growth. Her appointment is effective October 2017 and she will report to Omnicom Media Group CEO – SEA and India Torie Henderson.
Murthy will be joining OMD from GroupM media agency Maxus, where she currently holds the role of the chief strategy officer.
In a career spanning over two decades (of which 13 has been with Maxus) in media planning, insights and strategy, Murthy’s forte lies in transforming businesses – by facilitating brand teams to work through key challenges and achieving business objectives – and reinvented thinking in terms of product conceptualisation and development.
At Maxus, Murthy has led the development of a Behavioural Science Lab that merges the disciplines of behavioural science, sociology, and psychology to solve real-life business problems. She is also a certified coach that value adds to her leadership skills.
“Priti’s appointment will ensure OMD’s accelerated growth that will not only take OMD to the next level, but also stay at the forefront of change,” said Henderson.
OMD’s APAC CEO Stephen Li said, “A comprehensive and intense search for the right leader, led us to Priti, who is the perfect candidate to spearhead the next phase of development in a critical market like India. A goals-oriented, industry leader with a proven track record of success especially in the realm of data, digital and content, Priti will ensure we continue to deliver on the OMD promise of championing powerful, creatively-led, insight-driven work for our clients.”
Omnicom media group India COO Harish Shriyan says: “Priti’s role is not only as a key contributor in shaping and strengthening the value-proposition of our already established team, but also in bringing proven expertise that enhances our overall network.’’
Murthy says: “It’s a great role, with enormous possibilities. It’s going to be an exciting future and I am committed to driving OMD’s continued growth and ambition in India.”
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Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
