MAM
Priti Murthy joins OMD India as CEO
MUMBAI: Omnicom Media Group-owned agency, OMD India has bolstered its leadership strength with the appointment of Priti Murthy as of CEO.
In her new role, Murthy will lead OMD across all business functions, with a focus on building and leading future-ready teams, managing client relationships, and securing new business and growth. Her appointment is effective October 2017 and she will report to Omnicom Media Group CEO – SEA and India Torie Henderson.
Murthy will be joining OMD from GroupM media agency Maxus, where she currently holds the role of the chief strategy officer.
In a career spanning over two decades (of which 13 has been with Maxus) in media planning, insights and strategy, Murthy’s forte lies in transforming businesses – by facilitating brand teams to work through key challenges and achieving business objectives – and reinvented thinking in terms of product conceptualisation and development.
At Maxus, Murthy has led the development of a Behavioural Science Lab that merges the disciplines of behavioural science, sociology, and psychology to solve real-life business problems. She is also a certified coach that value adds to her leadership skills.
“Priti’s appointment will ensure OMD’s accelerated growth that will not only take OMD to the next level, but also stay at the forefront of change,” said Henderson.
OMD’s APAC CEO Stephen Li said, “A comprehensive and intense search for the right leader, led us to Priti, who is the perfect candidate to spearhead the next phase of development in a critical market like India. A goals-oriented, industry leader with a proven track record of success especially in the realm of data, digital and content, Priti will ensure we continue to deliver on the OMD promise of championing powerful, creatively-led, insight-driven work for our clients.”
Omnicom media group India COO Harish Shriyan says: “Priti’s role is not only as a key contributor in shaping and strengthening the value-proposition of our already established team, but also in bringing proven expertise that enhances our overall network.’’
Murthy says: “It’s a great role, with enormous possibilities. It’s going to be an exciting future and I am committed to driving OMD’s continued growth and ambition in India.”
Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
