MAM
Colors-Nick and KidZania to blend entertainment with reality
MUMBAI: In its endeavor to enrich consumer experiences and provide integrated entertainment, Viacom18 media and entertainment network has partnered with KidZania (Delhi).
As a part of the partnership, KidZania Delhi will have a Nickelodeon and Colors-themed TV studio. The partnership with KidZania, is another step forward in Viacom18’s strategy of building ecosystems outside of the traditional television landscape, creating synergies across brands and platforms.
KidZania is an interactive indoor theme park that empowers, inspires and educates kids through real-life role-play activities. By blending reality with entertainment, this partnership aims to provide an authentic and powerful developmental platform where kids can discover, explore and learn about the real-world.
Viacom18 COO Raj Nayak said, “At Viacom18, we believe that creating experiences through multiple touchpoints goes a long way in fostering an engaged relationship with consumers. This partnership with KidZania brings a perfect opportunity for us to collaborate with like-minded partners and creating a platform for children to experience different aspects of the media and entertainment industry.”
The Colors Studio will allow kids to actively interact and understand the story that is going to unfold for Colors show properties, be it India’s Got Talent, Rising Star, Jhalak Dikhlaa Jaa or India Banega Manch. They can choose to be in front of the camera or behind it; enact the role of a celebrity host or get ready to dance with the stars and step into the shoes of their favorite judges, show characters.
Viacom18 head – kids entertainment cluster Nina Elavia Jaipuria said, “Nickelodeon has always endeavored to engage with kids by providing them unique and immersive experiences that are unparalleled. This partnership is another step towards inspiring kids with an inimitable curated platform that facilitates learning, development as well as play. The Nickelodeon studio will now allow kids to be a part of their favorite nicktoons life thus building an everlasting bond with them.”
Kids love being a part of the daily lives of their favorite characters and the Nickelodeon studio will provide kids an engaging platform to interact and be a part of the adventures of their favorite toons like Motu Patlu, Dora, Shiva, etc. The studio will open with a dubbing studio where kids will be able to enjoy a true to life simulated dubbing experience, by giving voice to their favorite Motu Patlu, Shiva to name a few.
Going forward, the studio will continue to curate many such experience like learning how to create animation, immersing themselves in an episode of their favorite toons etc, allowing kids to truly feel inspired and experience the mystical world of their favourite nicktoons.
KidZania India CEO Sanjeev Kumar said, “We are delighted to partner with Viacom18 for Colors and Nickelodeon studios, which will bring an exclusive experience for kids and we look forward to expanding this partnership in the future.”
As part of building an ecosystem, KidZania will also have Voot Kids, the leading kids content destination from Viacom18’s OTT service. The platform will bring alive high decibel engagement throughout the year with an objective to engage and celebrate with kids & their parents on special occasions like Diwali, Christmas, summer holidays, etc.
Brands
Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
