MAM
Emvies ’17 co-chief Sinha says it will celebrate high-impact campaigns that drove brand resonance
MUMBAI: The Advertising Club (TAC) India is all set for the 2017 edition of the much sought-after Emvies. There renowned and respected awards have been adjudged by a distinguished jury of around 211 industry leaders from across the country, establishing it as an award with one of the broadest an inclusive jury process.
The awards have thus continued to grow in scale and strength, emerging as the gold standard amongst media awards recognising path breaking brand campaigns and innovations. The awards are to be held on 13th October 2017 @ The St. Regis Mumbai with thought leaders from across the advertising and media fraternity expected to be attending the apex industry event.
Speaking about the changing dynamics of campaigns and the importance of being relevant Punitha Arumugam, 2017 Awards chairman for Emvies said “One of the most trusted and coveted Awards in the category, the response to Emvies continues to scale with increased participation and representation from all industry stakeholders. India has been at the forefront to creating some ingenious campaigns that have showcased high effectiveness and fueled behavioral change. Emvies continues to be committed to lauding and recognising such pioneering communication stories that his delivered on its business and brand objectives.”
Elaborating further on the entries Partha Sinha, 2017 Awards Co-Chairman for Emvies said “The Emvies 2017 will once again celebrate ground-breaking and high impact media campaigns that have successfully contributed towards driving resonance for the brands.”
Speaking of the awards in his first year as President of the Advertising Club, Vikram Sakhuja said “The Ad Club believes in promoting Excellence in the field of Advertising & Marketing, and the Emvies are and remain the Gold Standard of Media Excellence. I would like to commend the jury comprising Agencies, Media and Advertisers in selecting the transformational work.”
Brands
Perfetti Van Melle names BWO as Chupa Chups licensing partner in India
Partnership expands iconic confectionery brand into lifestyle categories
MUMBAI: Perfetti Van Melle has appointed Black White Orange Brands Pvt. Ltd. as the official licensing agent for its iconic Chupa Chups in India, marking a push to extend the brand beyond sweets into lifestyle categories.
Under the agreement, Black White Orange will develop and manage the licensing programme across segments such as apparel, accessories, home goods, personal care and back-to-school products. The move signals a broader strategy to tap into India’s growing appetite for brand-led consumer products.
Known for its colourful identity and instantly recognisable logo created by Salvador Dalí, Chupa Chups has evolved into a global pop-culture icon. The India licensing programme aims to translate that playful appeal into products tailored for local consumers.
Perfetti Van Melle area licensing manager Anna Amat said the partnership would help unlock opportunities beyond confectionery, adding that the company sees strong potential for the brand’s expansion in India.
Black White Orange Brands Pvt. Ltd. co-founder and COO Mitali Desai noted that the focus will be on building a visually distinctive and design-led licensing portfolio that reflects the brand’s playful identity.
With India’s retail landscape evolving rapidly, the partnership is expected to drive collaborations with manufacturers and retailers across fashion, lifestyle and gifting segments. Product rollouts are likely to begin in phases through key distribution channels.
As global brands look to deepen their footprint in India, Chupa Chups’ move from candy counters to lifestyle shelves could add a fresh pop of colour to the market.
