Kids
Kids’ channels to see laid-back Children’s Day celebration
MUMBAI: With Children’s Day coming up next week, kids’ channels have lined up special programmes to entertain the little ones on 14 November.
The latest kid on the block, Sony Yay, is all set to woo kids for the entire month. A new logo will be placed on the channel depicting the month-long celebration. There are also activities such as submitting your imitation of Guru aur Bhole and winners are awarded prizes. Fans can also see new episodes of Paap-o-Meter.
Even though the day may call for more eyeballs, channels aren’t hiking their ad rates. Sony Pictures Network kids’ genre business head Leena Lele Dutta says, “Diwali was actually the week where we went out with differential prices. We are not planning for any differential prices on this occasion; it will be standard prices and standard rates.”
When asked if ad rates were hiked on Children’s Day, Brand-Building.com brand strategist and founder Ambi M G Parameswaran said that the ad rates do not get hiked for just a particular day. “At best, discounts are reduced but you may call it a rate increase and this happens at all peak seasons, Diwali and Dussera, among others,” he adds.
Stratagem Media founder director Sundeep Nagpal affirms Parameswaran’s statement. “Certain kids’ brands may have to pay more for that day (up to about 20 per cent more) only because of the demand-supply equation for such brands otherwise there is no significant difference.”
Delving into other channel’s pockets, there’s another channel- Discovery Kids-that will telecast specials of Sheikh Chilli – Ek Se Bhale Do and Sheikh Chilli and Gama – Khub Hoga Hungama. There will be cross-channel promotion for the occasion. Discovery Kids head Uttam Pal Singh says, “We are more network focused. We do not intend anything special because the occasion happens to be on the weekday. So we will completely focus on our channel.”
Turner India will be celebrating Kris’s birthday on Cartoon Network. This includes a party with Kris (from Roll No. 21) from 5-15 November, when kids can participate in a contest and win a chance to party with him at their homes. The channel also has a brand new movie, Roll No. 21 – Kris Aur Ande Ka Funda lined up on his birthday, 14 November, at 11 am. Market leader Nickelodeon is organising a contest to win iPhoneX handsets.
Not attaching a lot of importance to the day, young adult’s all-time favourite–Disney channel that believes everyday is Children’s day. The channel hence will not have any special program or campaign around 14 November.
Whether or not brands pay heed to Chacha Nehru’s birthday, children do love the day they are pampered at home and by their favourite cartoon characters.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
