Brands
Pulse candy now comes in pineapple flavour
MUMBAI: The famous tangy, sweet Pulse candy is back in news, but this time for another flavour! DS Group has launched a new flavour ‘Pulse Pineapple’, further expanding its collection of the existing Pulse favourites of Kaccha Aam, Guava and Orange. Pineapple as a flavour and a fruit is diversely used and enjoyed across all age groups. The new candy will be available in a pillow pack at the cost of Re 1.
DS Group vice president new product development Shashank Surana says, “Since the candy’s launch in 2015 with the Kaccha Aam flavour, we have been coming up with new popular and niche flavours. After guava and orange, Pulse pineapple is the latest variant in the candy basket and we anticipate a good response from our consumers”.
The organised hard-boiled candy market is worth Rs 2650 crore in India and Pulse is the market leader with 12-13 per cent market share. Apart from India, the company has also started distributing Pulse to countries such as UAE, UK and South East Asian markets.
Pulse Pineapple has received an encouraging response to the test marketing undertaken in key cities of the country in the last few months. The candy is being launched pan India leveraging on the company’s distribution network to reach out to the target group. The launch of pulse pineapple will be supported by activities like POSM and market sampling.
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
