MAM
Truebil announces ‘sober’ campaign for safer driving
MUMBAI: Truebil, an omni-channel platform for buying and selling of pre-owned cars, launched its ‘I am sober’ campaign, aimed at ensuring a safe and secure night of merrymaking for its users this New Year’s eve.
During the campaign, users who bought cars from Truebil outlets on 31 December were provided with breathalyser equipped car keys. The breathalyser and the car keys will both be fitted with a nano-chip and the car keys will only unlock if the driver’s alcohol consumption limit is within the legal amount. To avoid any inconvenience Truebil ensured it sent out its own drivers to pick up and drop off customers who were above the legal alcohol limit.
Drunken driving is one of the major factors for fatal road-accidents in the country, with Delhi alone reporting the prosecution of as many as 28,006 motorists for driving under the influence last year. The problem assumes epic proportions during New Year’s Eve, when people attend numerous parties during a single night and often drive recklessly on a ‘high.’ With the government, bars, restaurants and many public-service bodies also making arrangements such as booking cabs, providing temporary stay-ins or drop-off facilities, Truebil’s initiative provides further strength to the arrangements required to make the last night of 2017 a joyous one for everybody.
Truebil co-founder and chief of marketing and growth Shubh Bansal says, “The amount of DUI cases and drunken driving related accidents reaches a peak every New Year’s eve, and even after numerous efforts, the pattern repeats itself every year. We at Truebil decided to contribute towards ensuring safety on the last night of 2017 by ensuring our users are not able even start their vehicles if they have consumed alcohol above the legal limit. This initiative has been initiated considering the long-term benefit of our users while ensuring that they begin the New Year in a joyous note instead of dealing with the repercussions of a drunk driving induced accident.”
Brands
Saugata Mukherjee exits SonyLIV after three-year run
Streaming veteran signs off after shaping originals at SonyLIV
MUMBAI: According to media reports, Saugata Mukherjee has moved on from his role as EVP and head of content at SonyLIV, drawing the curtain on a three-year stint at the streaming platform where he helped sharpen its originals slate and creative ambition.
Mukherjee, who took charge in September 2022, oversaw content strategy, commissioning and development at a time when India’s OTT space was locked in fierce competition. His brief was clear: build distinctive stories, back bold talent and keep SonyLIV in the conversation.
This was not his first innings with the platform. He previously served as svp and head of original content at SonyLIV between 2020 and 2021, steering premium commissions and working closely with film and television talent in Mumbai and beyond.
Between his two SonyLIV chapters, he had a short but notable stint as head of content, india for HBO Max at Warner Bros. Discovery, as the global streamer explored its India strategy.
Before that, he played a pivotal role at Disney+ Hotstar, then simply Hotstar, where as SVP and editor of hotstar specials he led the creative and development mandate for original digital content.
His journey through Indian media also includes senior leadership roles at Star TV Network, where he served as senior vice president and editor, content studio, and earlier as vice president, content, commissioning and incubating new shows for the network.
Earlier in publishing, he was publisher and editor in chief at Pan Macmillan, and managing editor and rights director at HarperCollins Publishers. He also held roles as senior consultant at niit ltd, acquisitions editor at Rupa Publications India pvt. ltd., and copy editor at HarperCollins Publishers.
From copy editor to content chief, Mukherjee’s career spans books, broadcast and streaming. His next chapter is yet to be announced.
