MAM
Britannia enters chocolate segment
MUMBAI: Beginning the new year on a sweet note, Britannia Industries has forayed into the chocolate segment under the Pure Magic brand.
The company has launched Pure Magic Deuce, which is categorised as a premium offering priced at Rs 30 for a six-piece chocolate wafer pack in milk chocolate and white chocolate.
Pure Magic Deuce marks Britannia’s entry into ‘bridge products’, a lucrative and fast-growing segment within foods. The product consists of a dark, crispy biscuit with a slab of chocolate on top, which together delivers an enchanting, sensorial experience to the consumer’s palette.
Pure Magic Deuce is testimony to the company’s commitment to drive innovations, deliver superior product experiences and become a total foods company. Britannia believes that there has been no real innovation in the biscuits category in well over 8 years, and Pure Magic Deuce is the very first disruptive innovation that the category has seen in a long time. The product has gone through iterative development over the last year and a half in the company’s R&D centre and Danish technology has been deployed to manufacture the product.
Britannia Industries VP marketing Ali Harris Shere says, “Indian consumers are increasingly demanding new and unique formats and snacking experiences. What’s special about Pure Magic Deuce is its format; a slab of chocolate on a dark, crispy biscuit. This is truly the first disruptive innovation in the biscuit category in a very long time. We see this as a huge opportunity to expand our footprint in the macro-snacking category in India and move closer to our ambition of becoming a total foods company.”
The product format has been created keeping in mind, youthful, indulgence seekers, who are constantly on the look-out for new food and snacking experiences. The coupling of biscuit and a slab of smooth chocolate on top sets it apart from other chocolate biscuits in the market, like chocolate sandwich biscuits, chocolate chip cookies, centre filled cookies and others.
The product is currently only available in Delhi, Mumbai, Chennai, Bangalore, Coimbatore, Hyderabad and Pune.
MAM
Shoppers Stop elevates Biju Kassim as GSS Beauty CEO
Move comes as GSS Beauty scales global brand partnerships in India.
MUMBAI: From store shelves to global shelves, the beauty game is getting a sharper makeover. Shoppers Stop has elevated Biju Kassim as managing director and chief executive officer of Global SS Beauty Brands Limited (GSSBB), signalling a stronger push into the premium beauty segment. The move builds on Kassim’s role in setting up GSSBB, a wholly owned subsidiary that has quickly positioned itself as a fast-growing distribution platform for global beauty brands in India. The unit has been central to Shoppers Stop’s ambition of expanding its footprint in the high-margin beauty and luxury categories.
Chairman Nirvik Singh noted that Kassim’s experience across the beauty ecosystem and his understanding of premium and luxury consumers would help steer the next phase of growth. The focus, he indicated, will be on sharpening the company’s beauty portfolio and scaling partnerships with international brands.
Kassim, for his part, steps into the role at a time when India’s premium beauty market is undergoing rapid evolution, driven by rising consumer aspirations and increased access to global labels. He highlighted that GSSBB will remain a key strategic pillar, with an emphasis on expanding brand partnerships, enhancing consumer experiences and driving growth across markets.
As global beauty brands continue to eye India as a high-growth destination, Shoppers Stop’s bet is clear: owning not just the shelf, but the entire beauty ecosystem behind it.
