MAM
Udacity launches campaign for #JobsofTomorrow
MUMBAI: Silicon Valley-based learning platform Udacity has launched its first Indian campaign in order to promote its superlative Nanodegree programs and enable Indian engineers and tech enthusiasts to become ready for the #JobsofTomorrow.
The campaign, created by McCann Worldgroup India, aims to help break the clutter of a vast number of ed-tech companies in India and firmly establish Udacity’s differentiation of delivering lifelong learning, the Silicon Valley way.
The ad film features core technology Nanodegree programs including machine learning, robotics, and self-driving car. The film aims to illustrate how futuristic technologies can be the best avenue for students to drive the change in our everyday lives and be prepared for the #JobsofTomorrow.
Udacity managing director India Ishan Gupta says, “We expect that this film will make our value proposition clearer, and inspire many of India’s young and driven students and technology enthusiasts to learn cutting-edge skills that would propel them ahead of their peers.”
McCann Worldgroup India chief strategy officer Jitender Dabas mentions, “The brief was simple – to establish what sets Udacity apart from all others. In a time when higher education has come under attack for lax standards and low barriers to entry, our strategy was to tell young Indians that the source makes all the difference.”
In 2017 alone, Udacity has partnered with companies like Infosys and Google India to upskill Indian youth. As technology and its development continue to create new opportunities in the global marketplace, Udacity looks forward to imparting relevant skills to its students in nascent and emerging technologies to improve their job prospects and unlock their true potential.
With over nine million students globally, Udacity is on a mission to make the most advanced tech education accessible to aspiring students and enthusiasts across the globe.
MAM
Ananta Das exits as head – brand PR for Prime Video India & APAC
Seasoned comms leader with nearly 20 years’ experience leaves after leading regional brand strategy.
MUMBAI: Ananta Das just hit the eject button on her Prime Video role because when you’ve scripted brand stories across continents, sometimes you need a scene change of your own. Ananta Das has stepped down from her position as head of brand PR for Prime Video India & APAC, marking a significant leadership transition in the streamer’s regional communications setup. Her replacement will be hired into a broader regional brand communications role reporting directly to APAC communications head Menon, indicating a restructuring of the hierarchy.
With nearly two decades in communications, Das brings a strong track record across major organisations. Before Prime Video, she handled brand and corporate mandates at Johnson & Johnson, Tata Global Beverages, and Colgate-Palmolive. At Prime Video she drove brand communications strategy across APAC markets, steering messaging for the platform’s expanding slate of originals, major content launches, and key industry initiatives.
The exit comes as Prime Video continues to scale its originals and regional presence in a competitive streaming landscape. Das’s departure opens the door for fresh leadership to shape the next phase of brand storytelling in one of the world’s fastest-growing entertainment markets.
For a region where content is king and attention is currency, transitions like this aren’t endings, they’re plot twists that keep the narrative moving forward.
