iWorld
YuppTV Originals’ latest web series, Hey Krishna is out to woo & entertain viewers
YuppTV, the world OTT leader for South-Asian content is back yet again with an original web series. After catching the fancy of the viewers with Endukila and Mana Mugguri Love Story, Hey Krishna is the latest offering by YuppTV Originals. Written by Mahi Illindra, the prominent Telugu writer of “Venkatadri Express” and “Express Raja” fame, Hey Krishna stars Varun Sandesh, Kashish Vohra, ‘Viva’ Harsha, Mounima. The Telugu language original web series will be available on YuppTV’s platform.
Hey Krishna, is the story of a 25-year-old engineering graduate, who leads a boring life and fails miserably in all his efforts, each time he decides to woo a lady. After a series of unfortunate (and comical) incidents the protagonist is convinced that Lord Krishna is the root cause of all his sufferings and a love life that’s completely missing in action. What follows is a dramatic decision which would change his life forever. Directed by Mr. Lakshmikanth Chenna, who set newer standards in cinema with his Hyderabad Nawabs, Hey Krishna promises to be a laughter riot for the viewers.
Commenting on the launch, YuppTV of CEO & Founder, Mr Uday Reddy said, “We are delighted to bring to our users the latest original web series, Hey Krishna. I am optimistic that the youth oriented web series will entertain our viewers. I would also like to take this opportunity to thank the brilliant pool of talent, comprised by the star cast, writer, director, and the entire team that has worked hard to make Hey Krishna happen.”
Continuing with the episodic format, Hey Krishna spans over 12 episodes. Hey Krishna is created by Trendloud, while the story is by the Script Tellers. Naresh Kumaran has lent some of his most heart-touching melodies to the original series. Interested viewers can enjoy their direct access to series, binge watching all episodes right now, along with some other winsome content at YuppTV.
iWorld
Uber spotlights Rs 25 bike rides with music led IPL campaign
Uber uses 15 second music films with Divine and Roll Rida to push Rs 25 rides
MUMBAI: In a season where ads usually swing for sixes with celebrity spectacle, Uber has chosen to play a clever single sharp, fast, and straight to the point. Uber has rolled out a distinctly stripped-down IPL campaign, putting its product Uber Bike rides starting at Rs 25 for up to 3 km front and centre, rather than leaning on big-budget storytelling. The campaign features hip-hop artist Divine in Mumbai and Roll Rida in southern markets, using music as the primary vehicle for recall.
IPL advertising has long been dominated by high-production narratives packed with cricketers and film stars. Uber’s approach flips that playbook. Instead of elaborate storytelling, the brand opts for 15-second music-led films quick, rhythmic bursts designed to mirror the pace of urban mobility itself.
The message is deliberately simple, affordable, fast rides that cut through city traffic. No layered plots, no extended build-up just a functional promise delivered with cultural flair.
In the Mumbai-led film, Divine zips through traffic on an Uber Bike, turning the Rs 25 price point into a hook with his signature wordplay around “pachisi”. The campaign cleverly reframes affordability as a moment of delight, the kind that leaves commuters with a “32-teeth smile” after beating traffic at minimal cost.
Meanwhile, Roll Rida’s version leans into southern sensibilities, blending Telugu and Tamil influences with high-energy visuals. Set to the beat of tape drums, the film celebrates how low-cost rides can unlock a more connected and vibrant city experience. Together, the films reflect a conscious push towards regional authenticity, rather than a one-size-fits-all national narrative.
The campaign also signals Uber’s sharper focus on India’s growing bike taxi segment. While the company offers multi-modal services spanning cars, autos, metro integrations and intercity travel, this push zeroes in on two-wheelers as a key growth lever in dense urban markets.
By anchoring the campaign around a Rs 25 entry price for short distances, Uber is targeting everyday commuters, particularly younger users navigating congested cities where speed and cost matter more than comfort.
With IPL advertising clutter at its peak, even the most straightforward message risks getting lost. Uber’s answer is to embed the proposition within culture using music, regional nuance and repeat-friendly short formats to drive recall. The creative team has also layered subtle visual cues including multiple references to “25” within frames encouraging repeat viewing and reinforcing the core message without over-explaining it.
The campaign reflects a broader shift in advertising priorities. As attention spans shrink and media environments get noisier, brands are increasingly favouring clarity over complexity and speed over scale.
Uber’s IPL play may not shout the loudest, but it lands where it matters in the everyday commute. Because sometimes, in a marketplace full of grand narratives, a Rs 25 ride is story enough.
