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Indigo Consulting undertakes leadership reshuffle
MUMBAI: Publicis Communications’ digital agency Indigo Consulting has rejigged its key leadership team. The agency has hired Paul Dueman as senior vice president – strategy & business, Chetan Thaker as head – customer success and Alifiya Naik as lead – UX consultant.
The executives will be based in Mumbai and will report to Indigo Consulting president Jose Leon.
“At Indigo Consulting, we are constantly trying to better the great momentum we have built up across the last three quarters. As the fourth industrial revolution spurs our customers along to evolve and meet expectations of their digital customers, bringing in key talent across our BSFI, hi-tech, FMCG, retail, Fashion & Lifestyle projects was par for the course. Paul, Chetan and Alifiya are highly established leaders who deliver our promise to customers. I am confident that they will lead by example and set higher quality benchmarks every day,” Leon said.
Paul’s new mandate is to lead business development, account management, sales and strategy functions for Indigo Consulting’s digital transformation business, nationally. All business and account management teams for Indigo’s digital transformation business, across the Mumbai and Gurugram offices, report to him. He joins from Lowe Lintas’ digital services division Linteractive, where he was the executive vice president and national planning head for brand and solutions.
Chetan has over a decade of experience in technology-led solutions across BFSI, Corporate Communication, eCommerce, online music streaming and a variety of other niche sectors. His last stint was with VML where he has heading the Project Delivery team, prior to which he has also worked at companies such as Network18 and V2 Solutions. Chetan’s appointment closes the loop for Indigo Consulting’s extremely vital Customer Success Team – the team that ensures clients are set-up for success and derive value of their partnership with Indigo Consulting.
Alifiya has 12 years of experience across global giants like Tata Consultancy Services (TCS) and Mphasis, in addition to Manulife.
AD Agencies
Omnicom to divest $2.5 billion businesses in 12 months: CEO John Wren
Group doubles synergy target to $1.5bn as jobs, brands and markets go
NEW YORK: Omnicom Group is preparing to divest or exit businesses generating about $2.5 billion in annual revenue, stepping up a sweeping portfolio overhaul after its $13.25 billion acquisition of Interpublic Group.
Speaking on the group’s fourth-quarter earnings call, chairman and chief executive officer John Wren said Omnicom had already sold or exited units worth more than $800 million in annual revenue and expects to complete the remaining disposals within 12 months.
The company is also scaling back in smaller markets, shifting from majority to minority ownership in businesses accounting for roughly $700 million in revenue. These markets, Wren said, are no longer central to Omnicom’s long-term strategy.
Following the IPG merger, Omnicom has doubled its targeted annual run-rate synergies to $1.5 billion over the next 30 months, from an earlier estimate of $750 million. Management expects to capture $900 million of those savings in 2026 alone, with around $1 billion coming from labour cost reductions as overlapping corporate, network and operational roles are eliminated.
Further efficiencies will flow from simplified regional and brand structures, consolidated resources, and faster outsourcing and offshoring under a unified operating model. In December 2025, the group said it would cut more than 4,000 jobs and fold several agency brands into larger networks.
Wren also underlined stepped-up investment in automation and artificial intelligence to lift margins and sharpen client servicing amid intensifying competition.
The board has authorised a $5 billion share buyback, including a $2.5 billion accelerated repurchase programme, while committing continued investment in media, commerce, consulting and data capabilities.
Omnicom reported a 27.9 per cent rise in fourth-quarter fiscal 2026 revenue to $5.53 billion, reflecting organic growth and one month’s contribution from IPG, compared with $4.32 billion a year earlier. Wren said the IPG combination strengthened the client roster, citing new or expanded mandates from American Express, Bayer, BBVA, BNY, Mercedes-Benz and NatWest Group.






