MAM
NutriChoice shows that healthy is fun
MUMBAI: Britannia NutriChoice has launched its first digital only activation, ‘7Days7Choices’.
The new activation aims to extend the new TV communication campaign ‘Power of a Good Choice’ to the digital medium and inspire people to start making good choices every day.
The brand’s point of view is built on the insight that when we undertake something healthy, although the results may take time, the feeling of satisfaction on having started something healthy is immediate. The brand has extended this thought on digital by creating a series of videos with the objective of motivating Indians to make good choices.
Created by JWT, the digital videos showcase a series of situations that portray our popular misconceptions about living healthy. Most people expect any good or healthy choice to be filled with hard work and no joy. However, the videos challenge this misconception by showing the heady feeling of satisfaction that one experiences when one starts something healthy. Through a series of these ‘Expectation Vs Reality’ videos, NutriChoice aims to inspire people to start making healthy choices.
Britannia NutriChoice believes that starting with a good choice, however small, helps you lead a healthier life. The digital activation also extends this same belief by motivating people to make one good choice every day for only seven days, by way of #7Days7Choices challenge. The belief is that once we make a good choice for a period of seven days, it automatically becomes a part of our life, owing to the great feeling one experiences.
The brand has released a total of four different situations and a longer format video that encompasses all four situations together.
Britannia Industries VP of marketing Ali Harris Shere says, “Britannia NutriChoice as a brand has always propagated making healthier choices. With this digital campaign, the brand is making a clear shift to a purpose-led communication. The intent is to inspire people to start on their health journeys with the promise of feeling good immediately.”
JWT vice president and executive creative director Priya Shivakumar adds, “We asked ourselves what keeps people from starting good choices. The answer’s simple, they’ve made up their mind that making a good choice is difficult. So, what we needed to do is remind them of the great feeling that can override any hardship while making a good choice. We decided to take on the internet’s favourite ‘Expectation vs Reality’ videos and give it a fun twist – instead of showing banal and drab realities like the videos in that format, we did exactly the opposite.”
Brands
Sapphire Foods FY26 revenue rises to Rs 3,125 crore, posts loss
Q4 revenue at Rs 792 crore, FY26 loss at Rs 32 crore amid cost pressures.
MUMBAI: If growth is on the menu, profitability seems to have taken a brief detour. Sapphire Foods India reported a steady rise in topline for FY26, even as rising costs weighed on profitability. Revenue from operations grew to Rs 3,125 crore for the year ended March 31, 2026, up from Rs 2,882 crore in FY25. However, the company swung to a loss, reporting a net loss of Rs 32 crore for FY26, compared to a profit of Rs 17 crore in the previous year. Total income for the year stood at Rs 3,153 crore, while total expenses climbed to Rs 3,167 crore, reflecting pressure across key cost heads.
In the March quarter, revenue came in at Rs 792 crore, compared to Rs 711 crore in the same period last year. The company reported a quarterly net loss of Rs 13 crore, against a profit of Rs 2 crore a year earlier.
Cost pressures remained visible across operations. Material costs rose to Rs 995 crore for FY26, while employee expenses increased to Rs 428 crore. Other expenses, the largest component, stood at Rs 1,229 crore, underscoring the impact of store operations and expansion-related spends.
Depreciation and amortisation expenses also climbed to Rs 392 crore for the year, reflecting continued investments in store infrastructure and growth.
At the operating level, the company reported a loss before tax of Rs 37 crore for FY26, compared to a profit of Rs 23 crore in FY25. Exceptional items added Rs 24 crore to the cost burden during the year.
On the balance sheet, total assets rose to Rs 3,256 crore as of March 31, 2026, up from Rs 3,041 crore a year earlier, indicating ongoing expansion. Net worth stood at Rs 1,389 crore.
Despite profitability pressures, operating cash flow remained resilient at Rs 507 crore, highlighting underlying business strength and demand stability.
The numbers paint a familiar picture in the quick-service restaurant space, growth continues to be served hot, but margins are still finding their footing.
