DTH
Videocon d2h delists from NASDAQ, merger with Dish TV likely on 22 March
MUMBAI: Videocon d2h, which is looking at a merger with Indian direct-to-home (DTH) company Dish TV, has announced that it will be delisting from the US bourse NASDAQ.
The amalgamation scheme between Dish TV and Videocon d2h is likely to take place on 22 March 2018 after due regulatory approvals from the Maharashtra registrar of companies and the high court. Videocon d2h shareholders will get Dish TV shares through global depositary receipts. Dish TV shares will not be registered in the US.
Videocon d2h had made its intention to delist in mid-December 2017 but later postponed it because of a change in its plan to amalgamate with Dish TV. 4 April 2018 will be Videocon d2h’s last date of listing and it will be delisted from 5 April. After this, Dish TV will have to file the remaining requirements of US regulator Securities and Exchange Commission (SEC) to terminate Videocon d2h’s reporting obligations. The deregistration will be effective 90 days after Form 15F is filed.
“Pursuant to the Scheme and following the effectiveness of the amalgamation, all outstanding equity shares of Videocon d2h, including equity shares underlying the ADSs, will be mandatorily exchanged for new equity shares of Dish TV. Dish TV is expected to be subsequently renamed Dish TV Videocon Limited. Videocon d2h ADS holders will receive new global depositary receipts (GDRs), each GDR representing one equity share of Dish TV, exchanged at a rate of approximately 8.07331699 new GDRs for every one Videocon d2h ADS (rounded off up to eight decimal places), unless such holders elect to receive equity shares of Dish TV in lieu of GDRs by cancelling their Videocon d2h ADSs,” a release to the NASDAQ stated.
The combined company is to be named as Dish TV Videocon and will hold approximately 29 million subscribers, making it the second-largest DTH company in the world. There was a halt in the merger scheme when Dish TV wanted Videocon d2h to clarify some of the insolvency proceedings against it.
Also Read :
Dish TV-Videocon d2h merger date postponed
Dish TV re-evaluating Videocon d2h merger
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
