Brands
Veet launches new variant targeting wedding season
MUMBAI: Veet, the company catering to depilatory products, has launched Veet Nikhaar – a new variant that claims to help bring the goodness of nature to your skin.
The company has created a TVC with its brand ambassador Shraddha Kapoor.
On the expansion of Veet portfolio, RB South Asia Health chief marketing officer Pankaj Duhan mentions, “We are delighted to introduce our new variant, Veet Nikhaar. It is a rigorously researched product, which has been made to give women smoother and visibly brighter skin. It has been launched keeping the needs and preferences of our consumers in mind. Our new variant has been launched with ingredients like turmeric and saffron that Indians know and have been using for centuries to get brighter skin. It is perfect for women looking for something more than just hair removal. We are hopeful to have a fantastic market reception with this variant launch.”
Veet Nikhaar is available in two sizes of 50 gm and 25 gm packs, priced at Rs 110 and Rs 58 respectively across departmental stores and leading pharmacists in India. It will be available online as well across leading e-commerce websites.
Kapoor says, “Veet Nikhaar is a splendid solution for women looking for convenient hair removal options that not only removes short hair, but also leaves the skin feeling smooth. Girls have for a long time now, shied away from using the most convenient option of hair removal creams. This is where the new variant – Veet Nikhaar becomes a great solution.”
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
