MAM
Ipsos Launches Product Intelligence, a new product testing tool
MUMBAI: Combining its expertise in social intelligence with its strong heritage in product testing, Ipsos has launched Product Intelligence – a new state-of-the-art solution that enables marketers to evaluate products faster and more efficiently than traditional product testing, using online user ratings and reviews.
The new Product Intelligence approach gathers consumer feedback on in-market products and uses a product testing lens to analyze the social data. The approach uses leading-edge text analytics, bolstered by human intelligence, to provide in-depth product performance insights based on unfiltered consumer feedback. Notably, marketers learn which product features drive satisfaction and gain an understanding of their product’s strengths and weaknesses, and further uncover how their product performs versus real-world competition.
Innovation & Product Testing, Executive Director, Vidya Sen, Ipsos India is gung-ho about the offering as it fits in well with the clients’ scheme of things, as they are constrained for time and seek a handle on how consumers are engaging with their products and services: “Product Intelligence leverages cutting edge technology to offer timely feedback and cost efficiencies and provides rich consumer-centric data. Enabling clients gain deep insights into how consumers express their opinions about their products in real life and in real-time, helps in securing for clients a significant competitive advantage in developing superior products and finding innovation opportunities.”
Product Intelligence is part of Ipsos’ suite of product and package testing solutions, which includes leading-edge approaches across the product life cycle such as device agnostic surveys, video analytics, online eye-tracking, non-conscious measurement, and virtual reality for testing in realistic environments.
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
