iWorld
Turner using Accenture’s video solution platform for its OTT products
MUMBAI: Turner is relying on Accenture’s video solution platform to help manage and operate some of the company’s over-the-top content (OTT) products including FilmStruck in the UK, and Cartoon Network TV Everywhere (TVE) in Asia Pacific.
“Leading media and content companies know that to respond effectively to the change in viewer consumption habits, they need to adapt their business strategies and models. By embracing OTT models, Turner is continuing to deliver on its brand promise, and we’re excited to be part of this,” Accenture Managing Director Sef Tuma said.
Accenture Video Solution (AVS) integrates digital video management, distribution and monetisation with ubiquitous video consumption. The cloud-based service is enabling Turner to integrate components from AVS along with proprietary and third-party solutions.
“We are reimagining television by taking a fan-centric, technologically innovative approach to deliver high-quality experiences to our audiences wherever and whenever they choose,” Turner digital ventures and innovation, international executive vice president Aksel van der Wal said.
“With Accenture’s flexible video solution, we are continuing to evolve our OTT app development platform and are well-positioned to deliver a wide variety of experiences to a much broader audience,” he added.
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iWorld
Mumbai Police bans uniform reels and khaki swag videos
51,000 personnel ordered to stop social media content in uniform, violations face disciplinary action under 1979 rules.
MUMBAI: Mumbai’s finest are hanging up their khaki swag reels because sometimes the spotlight on uniform glamour risks turning into a security slip-up. In a circular issued on Thursday (20 February 2026) and signed by Deputy Commissioner of Police (Special Branch) Dattatray Kamble, the Mumbai Police has directed all 51,000 personnel to immediately cease posting reels, mini-vlogs, or any videos shot while in uniform on social media platforms like Instagram. The order warns of strict disciplinary proceedings under the Maharashtra Civil Services (Disciplinary and Appeal) Rules, 1979 for non-compliance.
The crackdown targets the viral “khaki swag” trend that saw younger officers gain big followings through entertaining, dance-filled, or motivational clips in uniform. The circular notes that such content often inadvertently shows office premises, government vehicles, equipment, or duty-related details potentially compromising operational security and confidentiality.
The Mumbai Police Social Media Lab has been tasked with actively monitoring platforms and flagging violations. The move aligns with a July 2025 Government Resolution regulating social media use by state government employees, which bars self-promotion, criticism of policies, sharing confidential material, or posting offensive content. It also mandates clear separation between personal and official accounts, prohibits displaying designations, logos, government property, or office details (except in profile photos), and stresses avoiding anything that could harm the force’s image or discipline.
Senior officers acknowledge that while many reels appeared harmless or even boosted public engagement, the risks of breaching secrecy or projecting an unprofessional vibe outweighed the perks. The trend had produced stars like Amol Kale, who amassed over 583,000 followers and collaborated with celebrities including Ranveer Singh, Nora Fatehi, and Malaika Arora.
For a force that thrives on discipline and discretion, this directive is less about killing fun and more about keeping the uniform’s authority intact on duty and off the feed. From now on, the only reels Mumbai cops are expected to chase are the ones involving actual lawbreakers.
