MAM
NITI Aayog signs Sushant Singh Rajput as brand ambassador
NEW DELHI: TV actor-turned-Bollywood star and entrepreneur Sushant Singh Rajput has been signed on by India’s NITI Aayog as brand ambassador and collaborator for Women Entrepreneurship Platform (WEP).
Star of cricketer MS Dhoni biopic, Rajput, who began his acting career in television serials, will also be promoting NITI Aayog’s digital payments campaign. The actor will endorse the WEP and encourage use of Bharat Interface for Money (BHIM) application by appearing in various video, print and social media campaigns of NITI Aayog.
“NITI Aayog has always emphasised the importance of reaching out to the youth and inviting them to engage with the various policies of the government. Sushant Singh Rajput, through his work and as a youth icon, embodies the energetic and spirited masses shaping the country’s growth narrative today. As a brand ambassador of WEP, which already includes over a 1,000 women entrepreneurs, this partnership will further drive our mission to establish a vibrant, enabling entrepreneurial ecosystem for the women of the country,”NITI Aayog CEO Amitabh Kant said on Friday, highlighting the importance of including young role-models in popularizing government initiatives.
Commenting on his association with NITI Aayog, Rajput said, “I am honoured to be associated with NITI Aayog and be a part of India’s transformative journey. NITI Aayog is doing incredible work by empowering thousands of women in our country through the Women Entrepreneurship Platform and revolutionising the cashless economy by introducing a simple digital payments app, BHIM. As a brand ambassador, it gives me an opportunity to drive the digital India movement and support women entrepreneurs in India.”
As part of the agreement, the actor would also be supporting NITI Aayog in promoting the Women Transforming India Awards 2018, the theme for which is ‘Women and Entrepreneurship’.
Rajput and his partner Varun Mathur, through their recently launched company Innsaei Ventures, shall be setting aside a corpus of Rs 200 million, which shall be invested in startups established by women entrepreneurs.
The WEP was launched on 8 March 2018 on the occasion of International Women’s Day. The initiative is aimed at building an ecosystem for women across India to realise their entrepreneurial aspirations, scale-up innovative initiatives and chalk-out sustainable, long-term strategies for their businesses.
MAM
JBCN Education appoints The Other Circle for PR mandate
Mumbai agency to lead communications for progressive K–12 group.
MUMBAI: JBCN Education just circled in a fresh voice because when your classrooms already think outside the box, the next logical step is to get the story out of the classroom. JBCN Education has appointed Mumbai-based communications agency The Other Circle (TOC) to handle its public relations and strategic communications mandate. The partnership aims to amplify the institution’s distinctive Educreative philosophy, which blends rigorous academics with experiential learning, creativity and values-led development.
TOC will shape JBCN’s narrative through educator-led thought leadership, media engagement and strategic storytelling, fostering deeper conversations with parents, educators and the academic community on modern, meaningful learning.
JBCN Education, senior vice president for marketing Nikhil Sharma said, “Every institution has a unique narrative, one filled with innovative learning, passionate faculty, and the next generation of Changemakers. The Other Circle’s strategic approach and deep familiarity with the education sector make them the right partner to strengthen our brand presence and forge meaningful connections.”
The Other Circle Group of Companies co-founder & CEO Aakanksha Gupta added, “The best communications work happens when the story is already true—you just have to find the right way to tell it. JBCN Education represents a powerful shift in how learning is imagined and delivered in India, and that story is rich: a philosophy that’s lived in the classroom, educators who believe in it, and outcomes that speak for themselves.”
The appointment marks a new phase for JBCN as it seeks to lead national conversations around progressive education, inquiry-based learning and preparing students for an interconnected world.
In an education landscape where the real competition isn’t marks but mindset, JBCN isn’t just teaching kids, it’s teaching the country what forward-thinking learning can look like, and now it’s got a voice loud enough to make sure everyone hears it.
