iWorld
Why the Radio Medium Still Matters
A lot of people think radio is a medium of the past and now with the multiple new devices that keep popping up, radio has gone out of business. However, contrary to popular opinion, radio channels still exist to this day, and they are an important part of many people worldwide. Most of those people have a habit of listening to the radio, usually early in the morning when commuting to work or on their way back home. This has more or less become a routine that people continue doing and do not want to get rid of.
If you are also among those people who are wondering why is radio important, then tune in because we will show you in this article exactly why.
Nostalgia
First and foremost, people feel nostalgic when it comes to radios. Radios usually remind people of the past when life was much simpler, and we didn’t have this abundance of devices and resources. Many people had a favorite channel or favorite broadcaster that they wanted to listen to, and thus listening to them still makes them evoke some comforting memories from the past.
That being said, people got attached to radio hosts as well and they enjoyed listening to them on a daily basis. Talking of radio hosts, a few months back, one of the most popular radio hosts in Mumbai, Ameen Sayani passed away and this was of course a sad moment for all the radio listeners who won’t be able to hear their voice anymore.
Local Flavor
One of the best things about radios is that they offer the local flavor to everyone listening to them. Usually, every region has or used to have a radio channel which covers all news related to that region. It is of course a nice thing to know what is going on in the area surrounding you, what activities are planned or are about to come and hear from your favorite local and national or international artists.
This feature of the radios is of course one of a kind because even smaller areas or regions have the opportunity to have their own station. The accessibility that people have to radios also contributes to this source of news. This is particularly important in the case of remote or underdeveloped areas where getting information is a bit more problematic than in other parts of the countries. If you are unaware of what radio operates in your region, you can check radios by location and find the ones closest to you.
Live and Unfiltered
An advantage that radios have when compared to either videos on social media platforms, TV programs or any content that is brought to the public is that radios are live and unfiltered. This is one of the best characteristics that radios have and that make it authentic and real. You cannot go back and change what you just said or how you reacted on live radio and that makes it difficult to manipulate and be real, which is what people crave nowadays.
In addition to that, radio programs are also often very engaging with the audience, and they allow them to call and directly talk to them on the phone. This makes these mediums even more attractive and exciting because people get the feeling of belonging to a community.
To wrap up, despite the tech advancements that keep bringing up new things every day, radios still remain relevant and a favorite to people worldwide. Radios were and still are a source of entertainment and hopefully will remain so for the years to come as well!
iWorld
JioHotstar integrates ChatGPT for voice and text-based content discovery
Voice and text AI lets viewers explore shows, sports and more naturally
NEW DELHI: Watching TV just got chatty. JioHotstar has teamed up with OpenAI to roll out a ChatGPT-powered conversational interface that lets users discover content simply by speaking or typing what they want to watch. Gone are the days of endless scrolling or typing rigid keywords
The new AI feature supports multiple languages and understands moods, contexts, and preferences. Whether you’re in the mood for a romcom, a thriller, or a cricket highlight, the system responds with personalised recommendations drawn from JioHotstar’s catalogue of live and on-demand programming
Sports fans also get a front-row seat to AI-powered updates. You can ask for match scores, key moments, or player stats while staying tuned in, turning passive viewing into a more interactive experience
The integration doesn’t stop at the app. Entertainment-related questions asked directly within ChatGPT will now surface relevant JioHotstar content, linking viewers back to the streaming platform for seamless exploration
JioStar vice chairman Uday Shankar, said AI “marks a transformative shift for the media and entertainment industry. Our partnership with OpenAI will allow viewers to discover, engage with, and even curate content using their voice. This is a reimagining of the entertainment experience that feels deeply personal to every viewer”
OpenAI CEO of applications Fidji Simo added, “Entertainment used to be a one-way street. Now, AI turns every moment into an opportunity for deeper engagement. Viewers can move from watching to asking, from curiosity to recommendation in ways that feel natural, personal, and immediately useful”
The move highlights a broader trend in India’s streaming market: platforms are racing to make content discovery smarter, faster, and more context-aware as libraries expand and audiences demand personalised experiences.
