Kids
Big Trunk Communications bags digital mandate of Discovery Kids channel in India
MUMBAI: Big Trunk Communications, a Mumbai-based full-fledged creative digital agency, has acquired digital duties for Discovery Kids channel in India.The business was won as part of a pitch against leading digital agencies.
The mandate entails building brand awareness and strengthening the brand’s digital presence as a part of its digital duties by highlighting their existing and upcoming animated shows and building a strong digital community. Big Trunk Communications will be involved in the strategy, content creation and design across all Social Media platforms, along with Online Reputation Management.
Big Trunk Communications already has a diverse social media portfolio from across product categories such as Realty, Luxury Retail, BFSI, Food & Beverages, Fashion & Clothing, Media & Entertainment, Media, and E-Commerce, since its inception 5 years ago.
Discovery Kids channel which went through a complete revamp earlier this year with its new IPs and featured Bandbudh Aur Budbak which increased its TV ratings steadily with Big Trunk’s expertise in digital. To top it off, recently the launch of Little Singham skyrocketed the channel to the top tier league in the kids genre.
Speaking on the occasion, Discovery Communications India, Director – Marketing, Issac John said, “We were looking for a partner that understands the dynamic digital landscape for Kids and who could translate our vision into reality. Big Trunk has the leverage in the industry to engage with the fan base extensively. What the Big Trunk team came up with was very disruptive, adding a new dimension to digital marketing in the current context as well as the future. It’s my pleasure to extend a cheerful welcome to the team.”
The mandate includes social media strategy, content management and creative strategy on Facebook and YouTube. Big Trunk Communications with this move, has cemented its portfolio in the kids segment.
Here’s what Akhil Nair, Chief Executive Officer and Co-Founder of Big Trunk Communications had to say about this achievement, “We are pleased to have won this opportunity, to be their official digital media and creative partners. Discovery Kids is a leading kids entertainment channel looking for strong digital play. We are committed to them delivering their business objectives. Our aim is to bring the best with our expertise which we have built over the last 5 years and look forward to creating successful digital campaigns for the brand that shall definitely result in a huge impact on the audience”.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
