MAM
Perfetti Van Melle India appoints Rajesh Ramakrishnan as MD
MUMBAI: Leading confectionery player Pertfetti Van Melle India has recently appointed Rajesh Ramakrishnan as the new MD of the company. Ramakrishnan will replace Ramesh Jayaraman who has moved to another role within the group.
In his new role he will be responsible for the operations of the company for India and Nepal.
Ramakrishnan joined Perfetti Van Melle in 2014 as a managing director for Bangladesh. Under his leadership, Perfetti Van Melle, Bangladesh delivered sustained growth and achieved market leadership in 2016. In August 2017, Rajesh moved to India as the chief transformation officer. As the CTO, he worked with the business teams in strategising and delivering the key elements of the business transformation project to drive topline and bottomline growth.
Perfetti Van Melle president Huub Sanders said, “Rajesh is an accomplished leader, who brings in a good mix of strategic thinking and operational excellence, with strong leadership skills. We are delighted to have him as our India head and wish him all the very best in his new role.”
Ramakrishnan brings with him 24 years of experience in diverse fields like sales, marketing and general management in Asia across the categories such has personal care, household care, foods and beverages, confectionery and media. Rajesh is a graduate of XLRI Jamshedpur and BITS Pilani.
Prior to joining Perfetti Van Melle, Ramakrishnan was the marketing head at HT Media Ltd. In India, he has also worked in various sales and marketing roles for Pepsico, Marico Industries and Reckitt Benckiser.
Rajesh is an award winning photographer. His work has been featured at Cannes and has also been published in several publications in India and outside.
Brands
Doctor’s Choice launches Protein Muesli, signs Arshdeep Singh
New product offers 25g protein per 100g as brand targets clean nutrition
MUMBAI: Breakfast just got a bouncer and it’s aimed straight at the protein gap. Doctor’s Choice is stepping into the fast-growing nutrition arena with the launch of its Protein Muesli, alongside roping in Arshdeep Singh as its exclusive brand ambassador. The move signals a clear play for the high-protein, clean-label segment, where convenience is king and ingredients are under scrutiny. At the centre of the launch is a campaign film featuring Singh, built around a simple proposition: performance begins long before the pitch, it starts at the breakfast table.
Designed for digital-first audiences, the campaign leans into a snackable format tailored for Gen Z and fitness-focused consumers. It blends aspiration with everyday relatability, positioning the product not as a supplement, but as a routine.
The product itself is pitched as a functional upgrade to a familiar category. Doctor’s Choice Protein Muesli delivers 25g of protein per 100g, with no refined sugar or artificial flavours. It combines crunchy protein balls with a natural chocolate flavour, targeting consumers looking for quick, on-the-go nutrition without sacrificing taste.
Singh’s association goes beyond a typical celebrity plug. As one of India’s most consistent young cricketers, his image aligns neatly with the brand’s messaging around discipline, routine and performance qualities increasingly being mirrored in consumer food choices.
The broader strategy reflects a shift in the FMCG playbook. As consumers become more label-conscious and time-poor, brands are racing to position everyday foods as functional, not just filling. Doctor’s Choice is betting that protein-led, clean-label products can move from niche shelves to daily staples.
With this launch, the brand isn’t just selling muesli, it’s pitching a lifestyle upgrade, one spoonful at a time.
