MAM
Vicks breaks sabse badi khabar with Ranveer Singh
Mumbai: Vicks breaks Sabse Badi Khabar “Vicks ki Goli Ab Ho Gayi hai Badi” with powerhouse brand ambassador Ranveer Singh unveiling the First-ever Double Powered Transformation of India’s iconic Triangular Vicks Cough drops in two decades.
P&G India category leader, consumer healthcare Sahil Sethi “Vicks ki Goli Lo, Khich Khich Door Karo” the iconic brand jingle of Vicks Cough Drops instantly brings in nostalgia, having helped generations of Indians speak up with a khich khich free voice since the 1960s. Committed to build on this legacy we are always listening to what our consumers want and incorporating these insights across our product formulations and packaging. Along with the charismatic Superstar Ranveer Singh, we are delighted to announce our SABSE BADI KHABAR in decades – launch of Vicks Double Power Cough Drops, our first-ever double-powered transformation of India’s iconic triangular Vicks Cough drops. Formulated based on Consumer feedback on the need of their preferred Cough Drop in a Bigger Size that can help relieve symptoms of throat irritation and cough, our new ‘Vicks Double Power Cough Drops’ is a BADI GOLI which provides BADI RAHAT. Ab Vicks ki Goli Khao, Badi Rahat Pao.”
Speaking about the Brand’s Badi Rahat promise, Vicks Research & Development director Dr Jaspreet Kochhar “New Vicks Double Power Cough Drop is a superior product for relief from sore throat and cough formulated with a proven mix of effective and well known Ayurvedic ingredients such as Menthol, Eucalyptus oil and Camphor. The new formulation designed to be stronger with 2X Menthol comes in 3 different variants in cooling menthol, soothing honey, and warming ginger – developed and tested with Indian consumers. Consumers can now pop in their favourite and well-loved cough drops for better, fast, and long relief, with superior cooling and great taste. That’s what we call Badi Rahat.”
Bringing the ‘Sabse Badi Khabar’ to life is none other than the face of Vicks- Ranveer Singh through a quirky new Television Commercial.
Talking about his association with Vicks Cough Drops, Powerhouse Ranveer Singh shared, “ Vicks ki goli is a part of our culture. It’s always been the go-to remedy for clearing khich-khich! Proud to represent such an iconic brand as Vicks. I’m excited about the new Double Powered Cough Drops. The TVC is cute and quirky. I hope the audience receives the message with a smile.”
With a legacy of powerful relief and care of over 125 years, Vicks the World’s #1 selling cough and cold brand continues to innovate for India towards providing superior products that enables families and friends to care for one another. This is the Vicks’ 4th Innovation over the last 15 months after the launch of Vicks ZzzQuil Natura (from the World’s #1 Sleep Aid Brand) for occasional sleeplessness, New Vicks VapoRub Steam Pods, its first steam inhalation capsules globally, and New Vicks Roll-On for Fast & On-the-Go Relief from Headaches.
Vicks Cough Drops are now available on shelves of major chemist, mass, and modern retail stores across the country.
Brands
Apple CEO Tim Cook to step down after 15 years, John Ternus to take over
Leadership shake-up sees long-time hardware chief step up from September
CUPERTINO: Apple has confirmed that chief executive officer Tim Cook will step down from his role and transition to executive chairman, with senior vice president of hardware engineering John Ternus set to take over as CEO from September 1, 2026.
The transition, approved unanimously by the board, marks a carefully planned leadership shift at one of the world’s most valuable companies. Cook will remain CEO through the summer, working closely with Ternus to ensure a smooth handover before moving into his new role, where he will continue to support Apple and engage with policymakers globally.
In a memo to employees, Apple CEO Tim Cook reflected on his 15-year tenure, recalling the moment Steve Jobs asked him to step into the role. “It was an emotional and challenging moment for all of us at Apple,” he wrote, adding that the company’s core values, from simplicity and innovation to a commitment to improving lives, remain unchanged.
Explaining his decision, Cook said the company’s strong roadmap and future outlook made this the right time for a transition. “I have never been more optimistic about Apple’s future,” he noted, while announcing Ternus as his successor. He described Ternus as “a visionary in his own right” with “remarkable integrity” and the right leader to guide Apple into its next phase.
Cook said, “John Ternus has the mind of an engineer, the soul of an innovator, and the heart to lead with integrity and with honour.”
Ternus, in his own note to employees, struck a steady, execution-focused tone. Ternus said, “It has been such a privilege to lead the hardware engineering team… I still plan to be very hands-on,” signalling continuity rather than a strategic reset.
As part of the leadership reshuffle, Ternus will step away from leading hardware engineering, with Tom Marieb taking over the role. Marieb will report to Johny Srouji, who assumes an expanded position as chief hardware officer, aligning hardware development more closely with Apple’s silicon and technology teams.
Cook also used his memo to thank employees, calling them “the most remarkable people in the world” and crediting them for building Apple into what it is today. A town hall has been scheduled at the Steve Jobs Theater to discuss the transition further.
The leadership change also sees Arthur Levinson move to the role of lead independent director, while Ternus joins Apple’s board.
Cook’s tenure has been defined by massive growth and expansion, with Apple’s market value rising from around $350 billion in 2011 to $4 trillion, alongside the launch of new product categories and a booming services business. Ternus, a 25-year Apple veteran, has played a central role in shaping the company’s hardware roadmap, from iPhone and Mac to newer innovations in materials and sustainability.
The transition signals a generational shift, but not a dramatic change in direction. If anything, both memos point to continuity, discipline and a belief that Apple’s next chapter will be built on the same values that shaped its last.
