Brands
YES Bank opts for iCubesWire’s AI solution
MUMBAI: In an industry first in the BFSI sector, YES Bank has opted for iCubesWire’s AI enabled solution, Instatalk, which provides an accurate platform for the customers to interact instantly with the brand and seamlessly suits their requirements.
YES Bank country head Rajat Mehta said, “As a new-age, technology-enabled bank, we are always exploring new opportunities to innovate and tie-up with partners that can help to increase our brand presence digitally. We are happy to explore the possibilities with iCubesWire and incorporate their AI solution Instatalk, a new-gen product which is the quintessential bridge between the user and the brand. The bot engagement integrated with the campaign strategies will elevates the rate of user engagement for our display campaigns”.
iCubesWire founder and CEO Sahil Chopra added, “YES Bank is a pioneer in the BFSI sector to create a customisable savings account and we are more than excited to have tied-up with them for an AI enabled campaign. It is a great opportunity for us to bank upon and we are certain the integration will prove fruitful for the brand as well as the users thereby strengthening their loyalty towards the bank. We are keen to explore the digital domain with YES Bank.”
With the rising neck to neck competition in the BFSI sector, it is paramount to keep up with the pace and innovate better means to impart customer experience. This is when Instatalk becomes the ideal fit in the swift digital world.
Through this campaign, YES Bank aims to enhance the user engagement and curtails the long process for queries revolving around savings accounts.
Brands
Radico Khaitan appoints Kunal Madan as chief marketing officer
Promotions signal focus on premium spirits, global expansion and homegrown leadership
UTTAR PRADESH: Radico Khaitan has elevated two long-serving insiders to its top leadership team, signalling a bold push into premium spirits and global markets. Kunal Madan steps in as chief marketing officer, while Sudhir Upadhyay takes charge as chief sales officer, both part of what managing director Abhishek Khaitan calls a consciously built next-generation leadership bench.
“At Radico Khaitan, our growth has always been powered by people,” Khaitan said. “True leadership is not imported, it is cultivated.” He added that empowering internal talent ensures continuity while keeping the company globally competitive and future-ready.
Madan, with over 20 years of experience across global sales and marketing, will drive brand architecture, marketing strategy, and the premiumisation agenda, including travel retail. Upadhyay, who has 25 years in the industry and was most recently national sales head, will oversee distribution expansion and execution across markets.
The leadership reshuffle comes amid Radico’s intensified focus on premium spirits, a segment driving higher margins and international growth. Last year, Ajay Kakkar was brought on to head the Premium On-Trade vertical, targeting modern and institutional channels to boost presence in high-growth segments.
Meanwhile, Amar Sinha stepped down as chief operating officer after contributing across multiple growth phases. Khaitan acknowledged Sinha’s role in supporting the company’s trajectory, while Sinha described his tenure as “an absolute privilege,” crediting Khaitan’s leadership for shaping the company’s strategic direction.
With a homegrown leadership bench and a clear premium agenda, Radico Khaitan is set to accelerate its global expansion while doubling down on brand elevation and market impact.
