News Broadcasting
Times Now reigns supreme during election season
Mumbai: Reaffirming its supremacy in the English News channel category, Times Now dominated the Lok Sabha election season with a commanding 31 per cent market share (Source: BARC| 10L+| NCCS AB 22+ Males| Wk.16-23’24). With an extensive election reportage and curated programming, the channel surpassed its contemporaries by a significant market share of 32 per cent during the Counting week and an impressive 33 per cent market share during the prime-time slots. The comprehensive and engaging election coverage on Times Now, spearheaded by seasoned journalists and strategic content has solidified its position as the Election News Headquarters.
Continuing its undisputed leadership on Exit Poll Day, Times Now was the genre leader registering an astounding 48 per cent viewership share (Source: BARC| 10L+| NCCS AB 22+ Males| 1st June 2024, 5-11 pm).
Through the election season, Times Now consistently delivered unparalleled coverage with exclusive and engaging programming including Election Premier League, Public Manch, and National Debate driven by state-of-the-art studios, AI-led data analysis, high depth immersive graphics, exclusive interviews with top political leaders, innovative mobile studios, solidifying its position as the go-to choice for election coverage.
News Broadcasting
Times Network to air JVC Exit Poll across 5 regions on April 29
Four-hour broadcast spans states and Puducherry with data-led analysis
MUMBAI: Times Network is set to roll out what it calls one of its most expansive election programming efforts yet, culminating in the JVC Exit Poll on 29 April, with a multi-hour broadcast spanning key poll-bound regions.
The exit poll will air across Times Now and Times Now Navbharat, beginning at 5pm and 4pm respectively. Co-powered by Vedanta and Jindal Stainless, the programming aims to combine on-ground reportage with data-driven projections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
The network has deployed over 50 journalists across these regions, gathering voter sentiment and local insights in the run-up to polling. The effort builds on its ongoing election formats such as Election Yatra and Election Premier League, which have tracked campaign narratives and community-level issues.
In parallel, Times Now Navbharat has focused on constituency-level reporting in West Bengal through its Jan Gan ka Mann series, capturing voter opinions across diverse segments.
The coverage has also featured interviews with prominent political leaders. Kerala chief minister Pinarayi Vijayan and Congress leaders Ramesh Chennithala and V D Satheesan have appeared on the network’s election specials. From Tamil Nadu, voices including deputy chief minister Udhayanidhi Stalin, DMK MP Dayanidhi Maran, BJP leader K Annamalai and NTK’s Seeman have also featured in discussions.
On the day of the exit poll, the network’s primetime anchors, including Navika Kumar, Zakka Jacob and Sumit Awasthi, will lead the coverage. They will be joined by a panel of political analysts, psephologists and senior journalists offering real-time insights and interpretation of trends.
The programming will integrate grassroots reportage with analytics from the JVC Exit Poll, aiming to give viewers an early sense of electoral outcomes ahead of the official results on 4 May.
With its combined English and Hindi broadcast reach, Times Network is positioning this effort as a comprehensive look at voter sentiment, blending field reporting, data and debate to decode what could lie ahead when the final mandate is revealed.
