iWorld
Reliance Jio, SBI partner to boost digital transactions
MUMBAI: SBI and Reliance Jio have entered into a collaboration to increase SBI’s digital customer base multi-fold. SBI’s Yono app will integrate with MyJio platform. Yono’s digital banking features and solutions will be enabled through the MyJio platform.
Jio Prime will offer exclusive deals from Reliance retail, Jio, partner brands and merchants. SBI customers will be offered additional loyalty reward earning opportunities as well as broader redemption within Reliance, Jio and other online and physical partner ecosystems.
“As India’s largest Bank with leadership in digital banking, we are delighted to partner with Jio the world’s largest network. All the areas of co-operation are mutually beneficial enhancing the digital foot-print for SBI customers with superior and rewarding customer experiences,” SBI chairman Rajnish Kumar commented on the partnership.
SBI will engage Jio as one of its preferred partners for designing and providing network and connectivity solutions. Moreover, the public sector bank will launch customer-centric services such as video banking and other on-demand services.
“The scale of the SBI customer base is unmatched globally. Jio is committed to using its superior network and platforms combined with the retail ecosystem to accelerate digital adoption serving all the needs for SBI’s and Jio’s customers,” RIL chairman Mukesh Ambani said.
iWorld
Shemaroome acquires complete OHO Gujarati content library
Platform adds over 30 original web series, starting with Pratik Gandhi’s Vitthal Teedi.
MUMBAI: Shemaroome has just hit the jackpot in the Gujarati entertainment space and this time, it’s a full house of regional stories. Shemaroo Entertainment has announced the acquisition of the entire content library of OHO Gujarati for its OTT platform ShemarooMe. This first-of-its-kind consolidation significantly strengthens the platform’s position in Gujarati digital content.
The deal brings more than 30 original Gujarati web series to ShemarooMe, featuring work from over 450 local actors. It builds on the platform’s growing focus on high-quality, culturally rooted regional storytelling.
Shemaroo Entertainment Ltd., chief operating officer for Digital Business Saurabh Srivastava said the acquisition will make compelling Gujarati stories more accessible to viewers across India and the world. “With our strong connection to Gujarati audiences, we believe these stories can travel far and create an exciting entertainment offering,” he noted.
The first title from the acquired library will stream on Shemaroome from 10 April. It is the acclaimed series Vitthal Teedi, starring Pratik Gandhi in his first and only Gujarati web series role to date. Set in 1980s Saurashtra, the character-driven drama follows a small-time gambler navigating personal ideals against harsh realities. The soundtrack features contributions from Aditya Gadhvi, Jigardan Gadhavi and Geeta Rabari.
This strategic acquisition aligns with Shemaroo’s broader digital growth approach focusing on sustainable expansion and deeper engagement with regional languages through a mix of originals and curated content.
For Gujarati entertainment lovers, Shemaroome has just rolled out the red carpet or should we say, the traditional dhabli for a rich new wave of authentic stories. The platform is clearly betting big that when it comes to regional content, more is indeed merrier.
