Ad Campaigns
Dailyhunt Launches Groundbreaking Digital Campaign, ‘#HarBhashaEqual’ to Promote Language Equality in India
MUMBAI: Dailyhunt, India’s #1 news and entertainment content application that provides content in 14 different languages today announced the launch of its trailblazing digital campaign, ‘#HarBhashaEqual’. The campaign aims at highlighting our in-built bias against our vernacular languages and seeks the support from the youth in India to seek linguistic equality in the country. ‘#HarBhashaEqual’ is conceptualized and executed by Mumbai-based, full-service digital agency, What’s Your Problem.
‘Is your language inferior to another?’ is the overarching theme of this highly innovative campaign, ‘#HarBhashaEqual’. It’s a unique social experiment where pairs of speakers from different regions talk about their most significant accomplishment to a heterogeneous audience. Each pair is shown having one English language speaker and one local Indian language speaker addressing a bilingual audience. The film begins with each speaker narrating key achievements in his/her life, and the audience is then asked to guess who the real achiever is.
In a rather ironic culmination, the audience ends up pronouncing that the real winners are those who spoke in English – representing the deep-rooted language bias that exists in India. The film ends with a beautiful song about linguistic equality that asks the ambitious Indian youth why they should be hesitant just because they can’t speak English.
Umang Bedi, President, Dailyhunt, said, “In the societal fabric of India today, our individual identities are layered. A vital aspect of our identity is the language we speak, yet in a country with so many local languages and a celebrated legacy of rich cultural and linguistic history, the question that keeps popping up is – do we look at all languages equally? The answer is sadly ‘No’. The ‘#HarBhashaEqual’ campaign is an attempt to initiate a much-needed debate on this issue. It reflects our commitment to restore the importance of each regional language in India. This campaign is a good way to connect with the youth, across Bharat typically, millennials between 17 and 30 years of age and enlist their participation in this historic movement that goes beyond the film.
Umang Bedi added, “For over a decade, Dailyhunt has been concentrating on empowering people across the country, the real Bharat, not just in the metros—with knowledge and information by offering news, information and entertainment in local languages. ‘Language Equality’ has been a part of our existence since inception; hence, this is a natural theme for us.”
Amit Akali, Founder, along with Mihir Chitre, ACD and the creative mind behind the campaign at What’s Your Problem shared, “We are excited to partner with Dailyhunt for this unique social experiment – a compelling way to bring forth the obvious linguistic bias in India. We live in a country where a large majority of people subliminally equate intelligence and achievement of a person with the language he/she speaks. Consequently, a host of talented young folk remains largely un-recognized purely because of their inability to speak in English. The campaign attempts to bring this issue to the forefront. The ‘#HarBhashaEqual’ campaign can be best described as an honest attempt to make India a level-playing field for its youth.
The campaign video is directed by Cannes Lion-winning director and renowned feature filmmaker, Bauddhayan Mukherji from Little Lamb Films.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
