Brands
Zicom Electronic Security Systems partners INOX, Carnival Cinemas for Street Smart
MUMBAI: One of India’s leading electronic security companies Zicom Electronic Security Systems Ltd had recently partnered with INOX and Carnival Cinemas across metro cities – New Delhi, Mumbai, Gandhinagar, Faridabad, Gurgaon, Bangalore, Kalyan, Navi Mumbai, Pune, Thane, Chennai, Hyderabad, Kolkata, Ahmedabad, Gaziabad and Noida for a brand engagement activity for its recently launched vehicle passenger safety solution, Street Smart.
Street Smart, through the power of artificial intelligence and bot technology, caters to the safety concerns of the discerning road traveller.
Speaking about this activity, Zicom Electronic Security Systems Ltd manager marketing Forum Shah said, “Street travel has become the norm of the day today. Yet while most of us travel by road for work or leisure, not many of us are prepared for unfortunate situations that could arise. At Zicom Electronic Systems we believe that “Prevention is best”
“Since we launched Street Smart, early this year, we have been confident about the value in terms of safety & security that our product will be able to offer travelers on the road. We are hopeful that our recent on-ground activation will help us to develop a better connect with our audience,” he added.
At the movie screening, before the film begins and after the lights go out, there will be an audio announcement stating that a black sedan has been wrongly parked. The act will seem genuine to get the attention of the audience. This will be followed by the commentator highlighting how Street Smart can help a consumer against such inconvenient events.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
