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iProspect India strengthens leadership with key appointments
MUMBAI: iProspect India, the digital performance agency from Dentsu Aegis Network, has appointed Venkat Shankarnarayan and Nihal Nambiar as AVPs for paid media.
Shankarnarayan comes with a rich experience of 12 years in the industry. Having worked with leading agencies at pivotal positions, he has been instrumental in ensuring that his clients consistently deliver on their business objectives. Shankarnarayan has worked with leading organisations like GroupM, VML, DirectI & Possible Worldwide in the past decade. His last stint was at Mindshare where he was appointed as senior director.
Shankarnarayan says, “With the advent of Martech in India, leading brands across verticals are constantly exploring newer, meaningful and more efficient methods of reaching out to the right set of audiences. In the last 20 years, iProspect has been one of the key enablers for their success in this department. I am excited to be a part of the iProspect family and glad about being able work alongside some of the best minds in the industry.”
Having worked across both India and international markets (Offshoring/COE and AOR model) for over nine years, Nambiar brings a global perspective to performance marketing. One of his key strengths lies in the fact that he is very comfortable going deep with data and new technologies. Prior to this, Nambiar as Associate Director at Performics.Convonix, a Publicis Media Company.
“iProspect is one of the top digital agencies in the market and its spirit resonates with my values and ambition. One thing which I find truly amazing is that the leadership team is quick to understand & embrace new initiatives that come with the fast pace of the industry, a trait few agencies can brag about. I look forward to learn from and contribute to the amazing journey that is iProspect,” mentions Nambiar.
Commenting on their appointment, iProspect India CEO Rubeena Singh, “We are delighted to have Nihal and Venkat on board as the agency embarks on its next phase of growth. Their diverse experience will help iProspect extend its lead as India’s premier digital agency driving business performance for its clients.”
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
