MAM
iProspect India strengthens leadership with key appointments
MUMBAI: iProspect India, the digital performance agency from Dentsu Aegis Network, has appointed Venkat Shankarnarayan and Nihal Nambiar as AVPs for paid media.
Shankarnarayan comes with a rich experience of 12 years in the industry. Having worked with leading agencies at pivotal positions, he has been instrumental in ensuring that his clients consistently deliver on their business objectives. Shankarnarayan has worked with leading organisations like GroupM, VML, DirectI & Possible Worldwide in the past decade. His last stint was at Mindshare where he was appointed as senior director.
Shankarnarayan says, “With the advent of Martech in India, leading brands across verticals are constantly exploring newer, meaningful and more efficient methods of reaching out to the right set of audiences. In the last 20 years, iProspect has been one of the key enablers for their success in this department. I am excited to be a part of the iProspect family and glad about being able work alongside some of the best minds in the industry.”
Having worked across both India and international markets (Offshoring/COE and AOR model) for over nine years, Nambiar brings a global perspective to performance marketing. One of his key strengths lies in the fact that he is very comfortable going deep with data and new technologies. Prior to this, Nambiar as Associate Director at Performics.Convonix, a Publicis Media Company.
“iProspect is one of the top digital agencies in the market and its spirit resonates with my values and ambition. One thing which I find truly amazing is that the leadership team is quick to understand & embrace new initiatives that come with the fast pace of the industry, a trait few agencies can brag about. I look forward to learn from and contribute to the amazing journey that is iProspect,” mentions Nambiar.
Commenting on their appointment, iProspect India CEO Rubeena Singh, “We are delighted to have Nihal and Venkat on board as the agency embarks on its next phase of growth. Their diverse experience will help iProspect extend its lead as India’s premier digital agency driving business performance for its clients.”
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
