MAM
Irdeto Selected as Conditional Access Partner for Eutelsat’s New Hybrid Platform
MUMBAI: Irdeto announces that it has been selected by leading global satellite operator, Eutelsat as a security partner for its new Eutelsat CIRRUS hybrid platform. The new service provides a turnkey solution for Eutelsat customers, allowing them to offer Direct-to-Home (DTH) services combined with OTT services across multiple screens. Irdeto Cloaked CA will enable the secure delivery of DTH content on the platform.
With the launch of Eutelsat CIRRUS, the satellite operator is offering a variety of value-added services to its customers, whether they are using only satellite or both satellite and OTT networks. Eutelsat CIRRUS is designed to provide a unified back-end system, capable of embracing the full scope of business and operational tasks across both DTH and OTT networks.
“Our focus is on delivering an enhanced platform to offer new services, while enabling efficiencies and scale. Working with strong security partners is imperative for this endeavor,” said Bruno Cattan, Director for Terminals and Solutions at Eutelsat. “Irdeto is the perfect DTH security partner to ensure the best protection of our customers’ content while offloading us from the day-to-day Conditional Access operations, enabling us to meet the growing demand for DTH service in many markets.”
As part of the partnership, Eutelsat will offer Irdeto Cloaked CA to additional customers and prospects as part of any deployment.
“In an increasingly competitive global market, it is crucial for operators to maximize services and content delivery options while meeting the security requirements for premium content,” said Bengt Jonsson, Senior Vice President of Sales & Services, Irdeto. “The launch of Eutelsat CIRRUS is testament to the fact that Eutelsat is proactive in addressing market developments and, as a trusted security partner for the DTH side, we are looking forward to working together on many future deployments.”
Irdeto Cloaked CA is a key solution offered in the Irdeto 360 Security suite, which is designed to ensure future-proof end-to-end security that can quickly and easily react to changes in the market in a cost-effective fashion. Partnering with Irdeto allows Eutelsat to ensure the highest level of security for existing and future hybrid and DTH deployments.
MAM
Kalyan Jewellers launches Poila Boishakh digital campaign with Ritabhari Chakraborty
Brand celebrates Bengali New Year with heartfelt film linking childhood nostalgia and traditional craftsmanship to gold jewellery.
MUMBAI: Kalyan Jewellers has struck gold with a touching new campaign that truly shines during Poila Boishakh. The trusted jewellery brand has unveiled a warm digital film featuring actress Ritabhari Chakraborty to mark the Bengali New Year. Titled around the theme “Oitijhyer Choway Notuner Boron” (welcoming the new with a touch of tradition), the campaign beautifully weaves nostalgia, craftsmanship, and the enduring legacy of traditions passed down through generations.
At the heart of the film is a tender interaction between Ritabhari and a young boy centred on the iconic ‘Talpatar Sepai’, a traditional palm-leaf toy that symbolises Bengal’s rich artistic roots. The narrative gently connects this symbol of childhood innocence to the finesse of handcrafted gold jewellery. It culminates in an emotional moment where an elder presents a gold necklace, highlighting how jewellery in Bengali households is far more than adornment, it is a cherished carrier of love, memories, and family continuity.
The campaign positions Kalyan Jewellers at the perfect intersection of cultural heritage and contemporary relevance. It also showcases a carefully curated range of traditional designs inspired by Bengal’s intricate craftsmanship and grand aesthetic sensibilities.
Reinforcing its long-standing commitment to trust and transparency, the brand continues to offer its signature 4-Level Assurance Certificate, which includes purity certification, lifetime maintenance, transparent product details, and secure buy-back policies giving customers complete confidence during the auspicious gold-buying season.
With this Poila Boishakh campaign, Kalyan Jewellers invites consumers to celebrate the spirit of new beginnings while honouring deep-rooted traditions. The film reminds viewers that the most meaningful pieces of jewellery are those that carry stories from the simple joy of a palm-leaf toy to the timeless elegance of gold passed down through generations.
In a season of fresh starts and festive cheer, Kalyan Jewellers has delivered a campaign that feels as warm and familiar as a Bengali family gathering. It cleverly blends emotion with elegance, turning a simple jewellery film into a heartfelt cultural tribute. As Bengal welcomes the new year with open arms and brighter hopes, this campaign adds a sparkling reminder that the best traditions never fade, they simply shine brighter with time.
