MAM
JWT elevates Tista Sen and Priya Shivakumar
MUMBAI: J Walter Thompson's (JWT) Tista Sen has been elevated as the regional creative director of India with the additional responsibility of JWT Sri Lanka. Sen is currently national creative director (NCD) at the agency.
In addition to this, Priya Shivakumar, currently the executive creative director of JWT Bangalore, has been promoted to NCD. She will now drive creative excellence for clients across Bangalore, Chennai and Hyderabad.
JWT CEO Tarun Rai said; “Both Tista and Priya are exceptional creative professionals and their promotions are richly deserved. They have helped build so many brands and have been true ambassadors of JWT.”
“This is surely the sign of things to come as geography becomes history all over again. Tista and Priya are two of our best creative leaders, now empowered to lead from the front and drive creativity across the country and beyond,” added J Walter Thompson CCO Senthil Kumar.
Sen has been involved in crafting memorable and well-loved campaigns for some of the most iconic brands in India. Her deep understanding of the advertising landscape empowers her to orchestrate integrated communications that build future-ready brands and businesses. Over the years she has served as jury at several advertising festivals in India and abroad.
Shivakumar brings both traditional media and digital media together with her ideas and has led the Bangalore office of JWT successfully for over seven years now as ECD. Her work cuts across categories like fashion, beauty, luxury, travel and technology.
MAM
MSM Unify appoints Rohit Kumar to lead India campus business
Ex CollegeDekho COO to drive partnerships, scale campus engagement in India.
MUMBAI: From classrooms to boardrooms, the campus playbook is getting a new chief architect. MSM Unify has appointed Rohit Kumar as founding member and president of its India Campus Business, signalling a sharper push into one of the world’s fastest-evolving higher education markets. In his new role, Kumar will oversee the company’s India business vertical, taking charge of institutional partnerships, campus engagement strategy and domestic growth. The mandate is clear: build scalable, technology-led models that connect Indian universities and colleges with global academic and career pathways, while staying grounded in local campus realities.
Kumar brings over 24 years of experience across telecom, IT services and education technology, an unusually broad mix that mirrors the convergence shaping modern education platforms. Most recently, as co-founder and COO of Collegedekho, he helped scale the business into a Rs 300 crore enterprise, delivering a 67 per cent CAGR over five years and building partnerships with more than 2,000 institutions nationwide.
That growth journey also saw the platform expand into adjacent verticals including learning, marketing services and overseas education, backed by multiple funding rounds from investors such as Girnarsoft, ADQ, ETS and Man Capital.
Earlier in his career, Kumar held senior roles at companies including Bharti Airtel, Reliance Communications, Sify Technologies, Indiatimes and Videocon, where his work spanned revenue growth, operational efficiency and market expansion across key regions including Maharashtra.
His appointment comes at a time when India’s higher education ecosystem is undergoing structural shifts driven by digitisation, global mobility and increasing demand for outcome-linked education. For MSM Unify, the opportunity lies in bridging domestic institutions with international pathways through a more integrated, tech-enabled approach.
As the race to own the student journey intensifies, Kumar’s task will be less about building from scratch and more about connecting the dots between campuses, careers and a rapidly globalising education economy.
