MAM
Common man feels ignored by politicians: Ipsos Survey
New Delhi, Oct 01, 2018: Ipsos Survey shows that 58% Indians feel that the economy is partial to those with deep pockets – the rich and powerful. Further, 59% feel that traditional parties and politicians disregard the common man.
The survey christened Beyond Populism was conducted online among adults aged under 65 in Argentina, Australia, Belgium, Brazil, Canada, Chile, France, Germany, Great Britain, Hungary, India, Italy, Japan, Malaysia, Mexico, Peru, Poland, Russia, Spain, Saudi Arabia, South Africa, South Korea, Sweden, Turkey and the United States.
Parijat Chakraborty, Executive Director, Ipsos Public Affairs says, “The survey shows that the common man is feeling left out in the scheme of things. With the General Elections coming up in 2019, this insight can help political parties focus on the needs of the marginalized and the man on the street.”
Interestingly, Indians are clear about what attributes they look for in their politicians. Majority of Indians polled (62%) prefer outspoken politicians who can speak their mind without worrying about the consequences; and more number of Indians (68%) like their leaders strong and those who can create their own path and are not hesitant in breaking the norms.
At the same time, only half of Indians polled see risk in electing political parties or leaders with radical ideas for change, who have not been elected earlier. 2 in 5 would stick with political parties and leaders who have been in power before.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
