MAM
Common man feels ignored by politicians: Ipsos Survey
New Delhi, Oct 01, 2018: Ipsos Survey shows that 58% Indians feel that the economy is partial to those with deep pockets – the rich and powerful. Further, 59% feel that traditional parties and politicians disregard the common man.
The survey christened Beyond Populism was conducted online among adults aged under 65 in Argentina, Australia, Belgium, Brazil, Canada, Chile, France, Germany, Great Britain, Hungary, India, Italy, Japan, Malaysia, Mexico, Peru, Poland, Russia, Spain, Saudi Arabia, South Africa, South Korea, Sweden, Turkey and the United States.
Parijat Chakraborty, Executive Director, Ipsos Public Affairs says, “The survey shows that the common man is feeling left out in the scheme of things. With the General Elections coming up in 2019, this insight can help political parties focus on the needs of the marginalized and the man on the street.”
Interestingly, Indians are clear about what attributes they look for in their politicians. Majority of Indians polled (62%) prefer outspoken politicians who can speak their mind without worrying about the consequences; and more number of Indians (68%) like their leaders strong and those who can create their own path and are not hesitant in breaking the norms.
At the same time, only half of Indians polled see risk in electing political parties or leaders with radical ideas for change, who have not been elected earlier. 2 in 5 would stick with political parties and leaders who have been in power before.
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
