Brands
Haier Kicks off The Festive Season with Exciting Consumer Offers
MUMBAI: Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for 9 Consecutive Years*, has announced a range of attractive consumer offers, bringing joy to the festive celebrations this season. The promotion has begun with the festivities and will last till 7th November, 2018 across the country.
Haier understands the evolving needs and preferences of the consumers and its product innovations are a testimonial of the same. Thus, boosting the consumer buying sentiment and adding to the festive fervor, the brand has announced a Fixed EMI offer with Bajaj Allianz to bring home any product from its premium range at INR 2018 only. Haier is also offering unique warranties on its range of products like 3-year warranty on all Haier televisions (80 cm and above) and 4-year extended complete warranty with free installation on Haier split air conditioner range for just Rs.999.
Adding sparkle to your gaieties and to enhance the shopping experience of customers, Haier is offering attractive consumer finance options. Further, an array of attractive consumer offers will be available across all product categories where consumers will get exciting assured gifts on purchase of Haier products during the promotion period.
List of Offers:
Free cutlery set with a purchase of any Bottom Mount refrigerator
Free Haier dry iron with any top mount refrigerator
Free wine glasses with Haier wine cellars
Free Haier steam iron with any Front Load washing machine
A dry iron free with purchase of any Top load washing machine
Absolutely free Installation on purchase of any Haier water heater
Commenting on the launch, Mr. Eric Braganza, President, Haier Appliances (India) said, “We are extremely happy to announce the lucrative consumer offers for this festive season. With the core focus on our brand philosophy of customer inspired innovation, we aim to forge a stronger bond with our consumers by addressing their evolving needs and expect to have phenomenal festive season sales this year. Following a 360 degree approach this festive season, we will run our marketing initiatives via various platforms such as Electronic, Print, Digital and in-store branding etc.”
Haier has put together a strong marketing strategy across categories to promote its products this festive season. The brand has devised consumer-insight based campaigns to target its audience across age groups and geographies. This year, Haier will be an associate sponsor of season 10 of ‘Kaun Banega Crorepati’ with its Bottom Mounted Refrigerator line-up on Sony channel. Other key sponsorships include – ‘Mega Icons’ on National Geographic channel, Dance Plus Season 4 on Star Plus, Sa Re Ga Ma Pa on Zee TV and Master Chef Australia on Star World. These partnerships are in sync with the brand’s philosophy of customer inspired innovation thus, increasing the excitement and brand recall amongst its consumers.
This year, Haier also partnered with Unimoni Asia Cup 2018 as Official Global Partner & Associate Gold Sponsor. To bring cricket to a larger Indian audience, Haier ran a consumer contest #AsiaCupWithHaier through which fifty lucky winners stood a chance to travel to UAE to watch an Asia Cup match live. Additionally, the brand will also be sponsoring India-West Indies cricket series which will start from 4th October 2018 to 11th November 2018 to build a closer connect with the consumers and enjoy the spirit of cricket together.
Brands
Atomberg unveils AC rotary compressor technology at Acrex 2026
Move marks entry into Hvac components with India built solution
MUMBAI: Atomberg Technologies has unveiled a new air conditioner rotary compressor technology at Acrex India 2026, signalling the company’s entry into the Hvac components space and expanding its engineering capabilities beyond consumer appliances.
The compressor has been developed by the company’s B2B engineering arm, Atomberg Innovation Private Limited, which focuses on building engineering solutions for the consumer durables and Hvac ecosystem.
Designed and manufactured in India, the rotary compressor is built for 1.5 tonne air conditioners and integrates high efficiency motor technology with improved noise, vibration and harshness performance. The system also complies with Indian regulatory standards, positioning it as a locally developed alternative in a segment often reliant on imports.
The development marks Atomberg’s latest step in expanding its technology portfolio into Hvac component systems while continuing its push towards indigenous innovation in appliance engineering.
Atomberg Technologies founder and chief executive officer Manoj Meena, said the launch reflects the company’s evolution from appliance innovation to deeper engineering solutions. “Our journey began with reimagining everyday appliances through technologies such as BLDC motors. Today we are building advanced engineering solutions in India, including this AC rotary compressor, as we expand into the Hvac ecosystem,” he said.
Atomberg Innovation operates as an end to end original design manufacturing partner, developing solutions that include motor technologies, integrated drive systems, embedded control platforms and manufacturing capabilities. Its portfolio spans technologies such as air conditioning motors, motor drivers based on field oriented control algorithms, solar tracker motors and drone motors.
The company’s engineering infrastructure covers the full product lifecycle, from electronics design and digital twin modelling to testing and manufacturing through in house facilities such as SMT lines, motor assembly units and automated production systems. This integrated setup allows some products to move from concept to production in as little as three months.
By combining vertically integrated manufacturing with engineering led design, Atomberg aims to strengthen India’s capabilities in advanced appliance components while supporting the broader push for domestic technology development and reduced dependence on imports.
