Brands
MobiKwik to now offer instant loan in 90 secs
MUMBAI: Indian digital financial services platform, MobiKwik has launched its breakthrough product, Boost, that offers instant loan approval and disbursal to MobiKwik users.
This is the first-of-its-kind of credit disbursal product, wherein loans of up to Rs 60,000 are sanctioned as well as disbursed in a matter of 90 seconds.
MobiKwik has partnered with a number of NBFCs to offer this service to its users. MobiKwik is the first wallet player to disburse loan amount in the user’s mobile wallet.
Boost offers loans without any hassles of submission of paperwork or collaterals. The loan sanction decision will be taken in 30 seconds, on the basis of an innovative risk scoring model called ‘Mobiscore’, developed by MobiKwik.
The real time underwriting has been possible only because of artificial intelligence and data analytics capabilities used in the entire loan journey.
Users can apply for loans ranging from Rs 5,000 up to Rs 60,000 through the MobiKwik app. MobiKwik users who avail loans via the app will have the option to transfer their loan amount to their bank account. The amount credited can be utilised by the app users across a range of use cases including urgent purchases, marriage expenses, travel plans, hotel bookings, medical emergency, as well as payments to offline and online merchants.
To avail the loan facility, users have to select Boost on the MobiKwik App, activate Boost for instant loan, insert PAN and other KYC details to view loan offer and accept loan offer to get instant disbursal.
MobiKwik co-founder and director Upasana Taku says, “Our objective is to provide easy access to credit to each and every Indian, irrespective of his location. This is first of its kind of product that will totally revolutionise the way India avails credit. Our path-breaking product will enable Indians, located anywhere in India, to avail instant loans, whenever they require, within 90 seconds, via the MobiKwik app. In the initial months of piloting the offering, we have already crossed a portfolio of 100 thousand loans. We will be rolling out new products in the lending portfolio so as to cater to diverse credit requirements of customers. We are confident that lending will be a game changer and will establish us as clear leaders in the digital financial services domain in the country.”
The loan amount is payable in easy instalments of six and nine months. They can either payback from the MobiKwik app or can enable MobiKwik’s partner to auto-debit the monthly EMI from their bank account. MobiKwik users are required to update their KYC with PAN card and other KYC details to avail the loan benefit.
Brands
Amol Parashar invests in Nisaki Gin as strategic stakeholder
Actor shifts from endorsements to ownership with colour-changing craft gin
MUMBAI: Actor Amol Parashar has taken a spirited new turn off screen, investing in premium liquor label Nisaki Gin as a strategic stakeholder. The move marks a clear pivot from brand ambassador to brand believer, signalling a more hands-on chapter in how the actor engages with businesses.
Best known for his performances in the web series Tripling, the historical drama Sardar Udham, and the streaming title Gram Chikitsalay, Parashar has steadily built rapport with younger audiences. An IIT Delhi graduate, he pairs creative instinct with analytical rigour, and says he prefers partnerships rooted in conviction rather than mere visibility.
That thinking found a match in Nisaki Gin, a homegrown label that quite literally changes colour. The spirit shifts hues when mixed with tonic or citrus, turning every pour into a small spectacle. It is chemistry with character, and a conversation starter in a glass.
“Transformation has always been central to my journey as an actor,” Parashar said. “What drew me to Nisaki was the way it captures that spirit through its evolving hues and layered character. India’s premium spirits space is at an interesting inflection point, and I see this as a long term journey rooted in culture, quality and conviction.”
The brand is built around the philosophy ‘Love Every Hue’, celebrating nuance and layered experiences. In a market where identity and taste are increasingly fluid, the gin’s shifting shades mirror the evolving preferences of modern consumers.
Founder Sanchit Agarwal believes the partnership goes beyond capital. “Amol represents versatility and a strong connect with young audiences, which aligns well with how Nisaki is building its brand. His involvement brings not just investment, but insight as we grow across key markets,” he said.
India’s premium gin segment has gathered pace in recent years, buoyed by curious drinkers and the rise of craft labels. With Parashar now on board, Nisaki appears ready to raise a glass to its next phase, proving that sometimes the most interesting transformations happen off screen.
