Brands
Ajmal Perfumes partners with Parcos
MUMBAI: Global home-grown perfume house, Ajmal Perfumes has entered into a strategic association with one of the leading perfume and cosmetics retailer, Parcos.
The alliance aims to reach a wider customer base who will now be able to buy Ajmal Perfumes at Parcos stores in Mumbai, Delhi, Hyderabad, Chennai and Kochi. Ajmal Perfumes’ premium signature range such as Amber Wood, Amber Musc and the latest launch Aristocrat will be available at the stores.
Ajmal Perfumes has been creating many memorable and mesmerising fragrances since its commencement in the year 1951 and has been a favourite perfume brand for many Indians. Fragrances by Ajmal Perfumes are known for having high quality ingredients and alluring scents. On the other hand, Parcos is India’s pioneering perfumes and cosmetic retailer, translating brand equity through a qualitative ambience, guaranteed authenticity and expertise.
Ajmal and Sons, India consulting perfumer Abdulla Ajmal says, “We are ecstatic to partner with renowned brand, Parcos. With this association, we will be able to offer some of the best signature perfumes from Ajmal Perfumes’ portfolio to Parcos loyalists. This will give them an opportunity to experience world of fragrances by Ajmal Perfumes.”
Founded by the Late Chairman Haji Ajmal Ali in the Year 1951, Ajmal & Sons has grown from a modest trading house operating out of Mohammed Ali Road in Mumbai to an international powerhouse with distribution in over 45 countries around the world and company owned retail outlets in the United Arab Emirates, the Kingdom of Saudi Arabia, Kuwait, Qatar, Bahrain, Oman and Thailand.
Today this multi-million-dollar family owned business is steered by the passion of the second and third-generation Ajmals, each playing a key role in the brand’s development. At present Ajmal is available in 12 duty free locations and 14 international airlines and with over 240 outlets across the world. Ajmal & Sons is available in 31 cities with 49 company owned outlets across India.
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
