Brands
Kinder Joy launches new hot wheels and barbie toys in India
Mumbai: Kinder Joy, the most loved confectionery brand from the house of Ferrero, one of the world’s leading manufacturers of sweet-packaged products is all set to add further excitement and smiles to consumers with the launch of its all-new limited edition licenses of hot wheels and barbie toys. Yes, you read that right – now every scrumptious treat of Kinder Joy, will include exciting surprises from the iconic Hot Wheels and enchanting Barbie collections.
To make the unboxing experience more exciting, Kinder Joy has introduced new packaging depicting Barbie and Hot Wheels characters on individual packs. This will facilitate informed purchase decisions. Additionally, with this launch, Kinder Joy has for the very first time introduced larger sized toys, thereby providing more excitement in each pack. This series of toys will make a collectors dream come true.
Defining entire generations for its high-speed excitement and iconic designs, each blue Kinder Joy will include the iconic Hot Wheels toy cars thereby reigniting the spirit of toy car racing again. The most loved Barbie collection will be found in the pink Kinder Joy. With the introduction of these new licenses, Kinder Joy promises excitement for all including avid collectors.
Kinder Joy has released a new digital film to promote the new collection. The film showcases a mother who surprises her kids with the all-new Kinder Joy, while they excitedly unwrap their favourite barbie and hot wheels toys. It captures the true essence of the happines that Kinder Joy and its toys brings to consumers. The film conveys the key message: “Ab har Kinder Joy ke saath do naye toy collection, Barbie aur Hot Wheels.”
Commenting on the launch, Kinder regional marketing head Amedeo Aragona said, “Based on market research, we are delighted to bring two world-renowned Mattel licensed characters to India as part of the Kinder Joy experience. Barbie and Hot wheels resonates with all age groups, and our increase in the toys size will definitely make it a collectors item. Also feature big and high-quality designs will surely delight consumers.”
So grab your Kinder Joy now to discover the thrill of hot wheels and the charm of barbie in every Kinder Joy that are sure to become the most treasured collectible toys.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
