iWorld
BIG FM sparks conversation and raises awareness about LGBTQIA+ rights with ‘PRIDEntity Season 2’
Mumbai: Every individual, irrespective of gender, deserves effortless respect and support to lead a fulfilling life. With this belief at its core, BIG FM, one of India’s leading radio networks, proudly announces the second season of its distinctive property – ‘PRIDEntity’. An initiative promoting inclusivity towards LGBTQIA+ community, it aims to deepen the conversation around queer issues, through a series of thought-provoking and engaging programs. Helmed by RJ Rani, the show will engage with members from the community through an array of curated activities highlighting the importance of diversity and inclusivity in our society.
In 2018, the Supreme Court’s landmark decision to decriminalise same-sex relationships in India opened new pathways for the queer community to live freely. Despite this progress, the community continues to face non-inclusive behaviour and biases not only in their personal life but also professionally. PRIDEntity Season 2 will delve into various topics such as workplace inclusion, family relations, romantic intricacies, legal rights and much more. The show will also explore the personal journeys of community members under the theme ‘Unique Aspects of Life’. In the final week, the focus will shift to addressing misconceptions, with guests sharing insights to help improve understanding and support for LGBTQIA+ individuals.
The first season of PRIDEntity sparked meaningful conversations on queer openness and resonated with over 200 million listeners. This year, it aims to elevate engagement with an Anonymous AMA (Ask Me Anything) segment, encouraging informative dialogue throughout the show, where listeners can pose questions and concerns without revealing their identities. Esteemed guests, including experts and celebrities, will address these inquiries from a diverse audience.
Speaking on the campaign, COO Sunil Kumaran commented, “Keeping in line with our brand philosophy of ‘Dhun Badal Ke Toh Dekho’, PRIDEntity aims to encourage listeners to see LGBTQIA+ community with a fresh, more inclusive perspective. While Season 1 garnered an amazing response, with Season 2 we are going back to the basics, educating the masses on all aspects of the queer life. By sparking intriguing conversations around the rainbow community, we look forward to promoting the cultural change and progress.”
Furthermore, PRIDEntity Season 2 will air across 45 markets and will feature 20 plus guests from the community, offering real-life stories that showcase their challenges and triumphs.
Submit your questions for Anonymous AMA activity via the QR code on BIG FM’s social media. Tune in to RJ Rani’s afternoon show, Monday to Friday, to hear the answers and engage in more insightful conversations!
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
