MAM
Logicserve Digital Wins Six Awards at The Mobby’s 2018
MUMBAI: Logicserve Digital , the Indian media agency arm of Logicserve Group won six awards including the ‘Digital Person of the Year’ honour bestowed upon the CEO Prasad Shejale, at The Mobby’s Awards (part of the Mobile and Digital Marketing Summit) held in Mumbai on 27 November. Additionally, Prasad was listed among the ‘Top 50 Influential Digital Marketing Leaders’ at the prestigious platform.
The other laurels included “Best Display Campaign” for Piramal Healthcare Limited (Programmatic) project; “Best Use of digital media in advertising/marketing” and “best search marketing campaign” for Bajaj Allianz General Insurance Company Limited project; “best use of video” for DHFL General Insurance – COCO campaign; and “best brand marketing campaign” for Reliance Mutual Fund project.
Logicserve Digital co-founder and CEO Prasad Shejale commented, “To be recognised for our campaigns in the mobile marketing space is recognition of our efforts to stay ahead of the curve and innovate to provide competitive advantage for customers. This validation from the industry will be a reminder of the high standard we have set for ourselves for years to come.”
Hosted by the World Marketing Congress and CMO Asia, The Mobby’s celebrates outstanding achievements of individuals and businesses showcasing cutting edge capabilities in mobile marketing. The Mobby’s covers all sections of the Mobile Industry from device, hardware, and accessories through to content development & innovation.
It has been raining awards for Logicserve Digital this year. Starting from three category awards at CMO Asia earlier this year to six awards at ACEF and CDO Converge earlier in October, the company has won a total of 57 awards in 2018.
Brands
Kwality Wall’s reports standalone losses following strategic HUL demerger
Ice cream major faces Rs 64 crore Ebitda loss amid commodity inflation and muted Q3 sales
MUMBAI: Kwality Wall’s (India) Limited (KWIL) has released its first set of financial results as a standalone entity, revealing a challenging start to its independent journey. Following its successful demerger from Hindustan Unilever Limited (HUL) on 1st December 2025 and its subsequent listing on 16th February 2026, the company is navigating a transition period marked by structural changes and high input costs.
For the quarter ended 31st December 2025, the company reported revenue of Rs 222 crores. Despite the revenue base, the bottom line was impacted by several factors, resulting in an Ebitda loss of Rs 64.2 crores. When calculated on a Pre-IND AS 116 basis, the Ebitda loss stood at Rs 83.8 crores.
Organic Sales Growth (OSG) declined by 6.5 per cent year-on-year during the quarter. Volume growth, however, saw a marginal increase of 1.2 per cent. The company reported a gross margin of 41.5 per cent. Additionally, exceptional expenses amounting to Rs 94 crores were recorded, primarily linked to non-recurring costs during the transition phase.
Performance across portfolios and channels was mixed. Within the impulse portfolio, brands such as Magnum and Cornetto recorded mid-single digit volume growth, indicating steady demand in on-the-go consumption. However, the in-home portfolio, which includes take-home packs, experienced muted consumption. The company is planning a relaunch of this category with improved offerings ahead of the 2026 season.
Quick commerce (Q-Com) continued to emerge as a strong growth driver, delivering robust double-digit growth during the quarter. Meanwhile, the company also expanded its physical distribution network by increasing the number of company-owned cabinets across markets.
Margin pressure during the quarter was driven by a combination of one-off factors and broader cost inflation. Gross margins were impacted by around 600 basis points due to trade investments made for stock liquidation. Additionally, cocoa price inflation contributed to another 400 basis points of pressure on margins.
Deputy managing director Chitrank Goel attributed the muted performance partly to prolonged monsoons and transitional challenges linked to the GST framework. Operating expenses also increased as the company invested in establishing its standalone supply chain, operational systems and corporate infrastructure following the demerger.
Looking ahead, the management remains focused on a volume-driven growth strategy. To restore profitability, the company has initiated a cost productivity programme aimed at reducing non-consumer-facing costs. It is also working on building regional manufacturing networks to optimise logistics expenses and improve operational efficiency.
The commodity outlook for the near term remains mixed. Dairy prices are expected to remain firm due to tight supply conditions and rising fodder costs. Sugar prices may also move higher following increases in the Minimum Selling Price (MSP). While cocoa prices have moderated recently, currency depreciation has offset some of the potential cost relief for the company.
