MAM
Logicserve Digital Wins Six Awards at The Mobby’s 2018
MUMBAI: Logicserve Digital , the Indian media agency arm of Logicserve Group won six awards including the ‘Digital Person of the Year’ honour bestowed upon the CEO Prasad Shejale, at The Mobby’s Awards (part of the Mobile and Digital Marketing Summit) held in Mumbai on 27 November. Additionally, Prasad was listed among the ‘Top 50 Influential Digital Marketing Leaders’ at the prestigious platform.
The other laurels included “Best Display Campaign” for Piramal Healthcare Limited (Programmatic) project; “Best Use of digital media in advertising/marketing” and “best search marketing campaign” for Bajaj Allianz General Insurance Company Limited project; “best use of video” for DHFL General Insurance – COCO campaign; and “best brand marketing campaign” for Reliance Mutual Fund project.
Logicserve Digital co-founder and CEO Prasad Shejale commented, “To be recognised for our campaigns in the mobile marketing space is recognition of our efforts to stay ahead of the curve and innovate to provide competitive advantage for customers. This validation from the industry will be a reminder of the high standard we have set for ourselves for years to come.”
Hosted by the World Marketing Congress and CMO Asia, The Mobby’s celebrates outstanding achievements of individuals and businesses showcasing cutting edge capabilities in mobile marketing. The Mobby’s covers all sections of the Mobile Industry from device, hardware, and accessories through to content development & innovation.
It has been raining awards for Logicserve Digital this year. Starting from three category awards at CMO Asia earlier this year to six awards at ACEF and CDO Converge earlier in October, the company has won a total of 57 awards in 2018.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
