Brands
Titan Raga launches latest ad in ‘Khudse Naya Rishta’ series
MUMBAI: Adding another story to its ‘Khudse Naya Rishta’ campaign, Titan Raga this time is questioning the ‘ideal’ of beauty with its latest TV commercial. The ad showcases women from different walks of life wearing their scars with pride and flaunting their ‘imperfections’ with confidence.
Created by Ogilvy, the commercial celebrates the inner beauty of the women and their ability of being comfortable in their own skin. From dark circles to battle scars, to pregnancy marks—the ad aims to show that real beauty lies in these ‘imperfections’.
The central idea of the ‘Khudse Naya Rishta’ campaign has been empowering the modern women and their distinct identities. The latest TVC is yet another beautiful attempt to fight the many societal norms that define the purview of a ‘perfect’ woman.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
