MAM
Ipsos India launches TrueFace
MUMBAI: Ipsos India has launched TrueFace, an indigenously developed recruitment screening app, for Qualitative research.
Developed by the Ipsos India Mobile First team,the app uses face recognition technology in real time which helps identify repeat respondents. This is of utmost importance to field and research teams when they are recruiting respondents across categories.
“As a part of our Mobile First initiatives, we are focusing on developing propositions in the digital space – TrueFace is a step in that direction,” says Raja Bunet, Executive Director, Mobile First & New Initiatives, Ipsos India.
Ashwini Sirsikar, Country Service Line Leader, Ipsos UU, India said, “Repeat respondent is a big issue which all market research agencies are dealing with. In qualitative research,it is criticalto get the right respondent – someone who is not a professional, is of a correct profile and not a repeat respondent. After all, the quality of the insight hinges on the quality of the respondent. Given this challenge, Ipsos decided to lean on technology to address this issue of repeat respondents.”
Bunet feels it’s a game changer: “Apart from the Face Recognition functionality, which is a part of the app, with real time results, the proposition also includes multimedia capabilities and an interactive dashboard, which will deliver status of recruitments, question-wise responses and outcome of face recognition, to be used by Ipsos UU (qualitative research team) and field teams.”
Sirsikar added: “We have the first mover advantage as this app is unique to Ipsos. It will free up a lot of researchers’ time.”
Technology firm, Crownit, has partnered with Ipsos India, in this initiative.
Brands
Apple bites back: the $599 MacBook Neo is the cheapest Mac ever made
The tech giant unveils a budget laptop that packs a punch — and a lot of cheek
CALIFORNIA: Apple has never been shy about charging a premium. So when Cupertino rolls out a MacBook at $599 (approx. Rs 55,000) , it’s worth sitting up straight.
The MacBook Neo, unveiled Tuesday, is Apple’s most affordable laptop to date — undercutting its own MacBook Air and taking a sharp swipe at the budget PC market in one fell swoop. It starts at $499 for students, which, for a machine with Apple silicon inside, is frankly a steal.
At the heart of the Neo is the A18 Pro chip — the same muscle that powers the latest iPhones. Apple claims it is up to 50 per cent faster for everyday tasks than a rival PC running Intel’s Core Ultra 5, and three times quicker on on-device AI workloads. Fanless and featherweight at 2.7 pounds, it runs silently and promises up to 16 hours of battery life. Try doing that on a Chromebook.
The 13-inch liquid retina display clocks in at 2408-by-1506 resolution with 500 nits of brightness and support for billion colours — sharper and brighter, Apple says, than most rivals in this price band. It comes dressed in four colours: blush, indigo, silver, and a zesty new citrus, with matching keyboard shades to boot.
Connectivity is modest — two USB-C ports, a headphone jack, Wi-Fi 6E, and Bluetooth 6 — but this is a budget machine, not a pro workstation. The 1080p FaceTime camera, dual mics with directional beamforming, and Spatial Audio speakers round out a package that punches well above its weight class.
Apple senior vice-president of hardware engineering John Ternus alled it “a laptop only Apple could create.” That’s the kind of line that makes rivals wince — because, annoyingly, he might be right.
The Neo runs macOS Tahoe, with Apple Intelligence baked in for AI writing tools, live translation, and the sort of on-device smarts that keep user data away from the cloud. It also boasts 60 per cent recycled content — the highest of any Apple product — for those who like their bargains with a side of conscience.
For $599, Apple isn’t just selling a laptop. It’s selling an argument — that good design and real performance needn’t cost the earth. The PC industry had better have a decent comeback ready.
