e-commerce
Paytm Money enables ‘UPI Payment’ facility for Mutual Fund Investments
MUMBAI: Paytm Money – India's largest online only platform for Mutual Fund investments & the wholly owned subsidiary of One97 Communications Limited which owns the brand Paytm, today announced that its investors can now make mutual fund investments using UPI based payment mode on the app.
With every UPI payment authenticated against the user’s verified bank account, UPI based investments on Paytm Money offer the highest levels of trust and safety. Along with UPI, investors on Paytm Money can still continue investing in SIPs and 1-tap investments through Auto-Pay with over 190 banks via automated e-mandates & Net Banking
“As UPI based payments continue to witness massive adoption across all forms of online transactions, we are very excited to offer the same convenience of UPI to the mutual fund investors via Paytm Money,” said Pravin Jadhav, Whole-time Director of Paytm Money.
Paytm Money is fast innovating its product & technology offerings to enhance & simplify the mutual fund investing experience. The company has partnered with 32 AMCs (Asset Management Companies) covering over 94% of industry AUM of the Mutual Fund industry. The company has also tied up with leading rating services – MorningStar, CRISIL and Value Research to ease the investment decision-making process.
Paytm Money offers only direct plans of mutual funds that come with lower expense ratio due to zero distribution fee or commissions which in turn gives investors a better return on
Investments. Users can start investing in mutual funds with as little as Rs.100 via SIPs (Systematic Investment Plan) in some schemes or with higher amounts via lump sum mode. This investment service is completely free for the users.
Paytm Money is headquartered in and operates from Bengaluru, its 150+ member team is led by the company’s Whole-time Director – Pravin Jadhav. Paytm Money aims to become a full-stack investment & wealth management services company.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
