Brands
Monkey Shoulder crowned No1 trending and bestselling brand
MUMBAI: For the fifth year running, Monkey Shoulder’s commitment to the unconventional has landed the brand the title of ‘World’s Top Trending Scotch’ in the annual Drinks International report, which polls leading figures from the world’s best bars.
The malt whisky, which is 100% made for mixing, has also been named ‘World’s Bestselling Scotch’, with the report revealing that it was the go-to scotch in 22% of bars and among the top three in 36%.
Commenting on this, James Pennefather, India Managing Director at William Grant & Sons said: “A perfect record for Monkey Shoulder to win Number 1 in both trending and best selling Scotch in the world by Drinks International. It’s truly rewarding to be not just the desired brand amongst the bartenders but a clear favourite with the consumers. The proposition of giving consumers drinking experiences the way they like them to be, enables cheeky and playful connects with early adopters,
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
