Brands
John Jacobs aims to clock Rs 500 cr rev by March 2021
MUMBAI: Eyewear brand by Lenskart, John Jacobs is aspiring to drive Rs 500 crore in revenue in the coming two years as it will strengthen its retail presence and expand the product portfolio by adding six more stores in next two months. The brand already has eight stores spread across Delhi, Pune, and Bengaluru. It is also aiming to set up about 50 stores by March 2021.
John Jacobs business head Manan Duggal shared that the brand is witnessing strong growth. “We expect to close this fiscal with a top line of Rs 180 crore. By March 2021, we expect our revenues to touch Rs 500 crore.
He added that about 40 per cent of the sales are driven by online channels, with the rest coming from offline stores.
Last year, Lenskart had said it will invest $4 million in John Jacobs to fuel the brand’s expansion plans.
“We are aggressively growing our presence both in online and offline. The brand is already retailing through Lenskart outlets (over 450 in more than 100 cities). The aim is to take the number of our own stores from 8 now to 50, by March 2021, covering all major metro cities,” he said, adding that the store expansion will entail investment of about Rs 10-15 crore.
John Jacobs is also in discussions with fashion retail chains for distribution of its products.
“In terms of online reach, we are already there on Lenskart and Amazon.in and will soon be available on Flipkart as well,” Duggal said, adding that the brand is aggressively expanding its product portfolio as well.
John Jacobs recently introduced a new eye-wear delivery model where the brand delivers eyeglasses, fitted with powered lenses, in a 20-minute time-frame.
The service, currently available in select stores in Bengaluru, will be expanded to Delhi and Pune as well, Duggal said. He added that with the new service, the brand expects to see 30-40 per cent upside in orders.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
