MAM
Grofers buckles up India for the Grand Orange Bag Days
MUMBAI: India’s biggest Grocery Sale – Grand Orange Bag Days by Grofers is just around the corner and the brand has left no stone unturned for the launch of the Sale. The 360° marketing campaign roll-out includes launch of television commercial, print advertisements, radio sports, billboards, transit advertisements and online marketing spread.
With this Sale Grofers aims to bring Bharat on e-commerce platform. Thus far, 1 Million+ users have already signed up for the Grand Orange Bag Days which will be held from January 19 to 27, 2019. Grofers has a loyalty based subscription program called Smart Bachat Club (SBC) which has six lakh paid subscribers currently. With the 100% cash back in the Grand Orange Bag Days, Grofers aims to acquire the next set of loyal consumers on their platform
Through its latest campaign the brand seamlessly communicates how much consumers love to save on their daily grocery needs. The ad film features protagonists in a short and quirky advertisement, who are excited to shop during Grand Orange Bag Days given the 100% cash back.
Speaking about the campaign, Mr. Prashant Verma, VP, Marketing, Grofers said, “Grofers has always believed in giving the best quality products at the best value. With the Grand orange Bag Days sale, we are giving 100 % cash back to our consumers by introducing an innovative cash back called the Orange Cash. This new feature of Orange Cash will help us in driving loyalty for brands that customers regularly shop. Not only our consumers are getting a 100 % cash back which literally means getting their favourite brands for free during the sale but also a guaranteed reward on future purchases of their favourite brands. Our growth has always come from consistently delighting our consumers and this is our way to reward their loyalty and bring new consumers onto the platform.”
MAM
Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
